With the simple act of washing our hands we can help cleanse the earth of land mines. Cleanup is a soap formed in the shape of land mines. It will be sold to raise funds for land mine removal and promote awareness of the crisis. Since people use soap everyday, this product can serve as a constant reminder of the prevalence of dangerous land mines around the world. And because soap continuously diminishes and finally disappears with use, it's a reminder that the removal of landmines is both possible -- and necessary.

Credits: Hideaki Matsui of Parsons The New School for Design
Contact: Hideaki Matsui:;