Aura Concept


Fashion becomes a seamless interface between technology and people in the wardrobe of a future model named Aura. A barcoded barette replaces the common wallet and becomes Aura's integrated digital identification and account system. The fabric of a skirt becomes a flexible display screen. A wearable jewelry piece stores 3D body data and shopping information to produce holographic images of Aura as she tries on clothes.

"A fascinating projection of how technology can simplify our daily routines. This concept is illustrative of the way good design creates a seamless interface between the technology and the user." -Helen Kerr, I/IDSA, Kerr & Company

Contact: Mark Dziersk, IDSA,
Herbst LaZar Bell, Inc.,

Designers: Herbst LaZar Bell, Inc.