Client: Andersen Windows, Inc.
Andersen sped the development of its new line by placing designers on its research team and designer researchers on its development team. The resulting research shifted Andersen's focus from numbers to an intimate picture of the dynamic by which architects, builders or remodelers and ultimately homeowners choose windows. Two lines were developed to accommodate low and high-end homeowners.
Design Continuum, Inc.,
Designers: Design Continuum and Andersen Windows, Inc.