Kodak ‘Smile’ Family of Instant Print Digital Cameras and Printers

Bronze
2020

The Kodak Smile family of cameras and printers allow users to capture and print their photos instantly and on-the-go using Z-ink technology. The biggest challenge in their development was to create a unique and memorable experience. The instant print camera market is overcrowded, and Kodak has less brand recognition among millennial consumers. Therefore, the design language of the Smile products straddles a product experience that references traditional photography while still being fresh, modern, and engaging, inviting a new audience into the Kodak family. While leveraging traditional camera form factors, the designers created unique interactions that make the products fun to pick up and use.

Designed by: Josh Morenstein, Nick Cronan, David Hyun and Florent Alexandre of Branch Creative for C+A Global

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