Computer Equipment

Seven Hard Drive

Seven is the thinnest hard drive ever produced. The intended user is a technology purchaser who wants a very mobile, transportable hard drive to store their data, but who also appreciates design. Seven is the inaugural launch product of a new Seagate portfolio dedicated to highlighting the latest storage technology combined with intelligent design.

Designed by: HUGE Design and Seagate Branded Innovation



HP Chromebook 11

The HP Chromebook 11 is a sleek, distinctive and functional laptop. It weighs just over 2 pounds and is powered by a micro-USB charger. The fan-less design means it doesn't need any grills for venting; screws and speakers are hidden, too. The HP Chromebook 11 also features subtle accents of color.

Designed by Yomi Matsuoka of Google

Contact: Ben Fohner -


Pencil by FiftyThree

The Pencil by FiftyThree has adaptive technology that instantly differentiates between a user’s hand and the Pencil on the screen. Users can write at any angle while using their finger to smooth rough edges and blend colors directly on the screen. You can try anything knowing the built-in eraser is only a flip away. Pencil by FiftyThree comes in walnut hardwood or graphite brushed aluminum.

Designed by FiftyThree Inc.

Contact: Rachel Romano -


Cintiq Companion

The Cintiq Companion is composed of two models of creative, multitouch drawing tablets that deliver professional pen-on-screen performance for digital creatives longing to work on the go. Cintiq promotes productivity and creativity by delivering a premium on-screen drawing experience, 2048 levels of pen pressure sensitivity, and a comfortable and ergonomic design.

Designed by Michael Thompson, Volker Huebner, Hideki Nishino, Scott Tsai, Nozomu Tamaki, Tetsuo Nagakubo, Yukio Miyazawa, Kamalesh Patel, Yutaka Nomura, Megumi Shigeta, Alex Wang, Kenneth Hung, Atsuhisa Nishibu, Mario Li, Jin Takayama, Yasushi Masuda, Satoshi Sotome, Katsuya Kobayashi, Stella Wang, Naoyuki Nakamura, Shino Shimizu, Konrad Pollmann and Keith Chen, with assistance from the ODM and external software development firms of Wacom

Contact: Cassidy Mills -


Jammin Draw

Client: Fisher-Price Inc.

Children create on two levels with this revolutionary electronic toy that produces music through drawing. Composing usually doesn't come as easily to children as drawing, but this toy ensures that every drawing produces both pleasing and original music. This hybrid art easel/musical instrument sold out over 400,000 units in just a few short months. It was a success at $29.99 despite the fact that the creative activity aisle seldom supports products over the $19.99 price point.

Contact: Jeff Miller,
Fisher-Price Inc.,

Designers: Fisher-Price Inc.


Client: AG Industries

Paper airplanes weren't going anywhere and this veteran manufacturer needed to launch a new product that fit its capabilities. This line of do-it-yourself paper cars with a high-gloss realistic finish gives children a sense of ownership and achievement and the junkyard theme reinforces the concept that found items can have a useful second life.

Contact: Joe Warren,
Bolder Designs, Inc.,

Designers: Bolder Designs, Inc.

Ridgid 13" Thickness Planer

It took a coordinated effort between industrial designers and engineers to solve several technical issues leading to the development of the first portable planer with a 13" wide cutting capacity. Moving the carriage height adjustment wheel from the top to the side did two things. It enabled the user to pass the board over the top so that it could be inserted again if necessary and it gave this planer a distinctive look.

Contact: Doulgas Miner, IDSA,
Emerson Tool Company,

Designers: Emerson Tool Company

The Ladder Safety Grippster

Client: The Grippster Company

This device is so simple it begs the age-old question, "Why didn't someone think of this before?" The injection-molded PVC rubber gripper keeps extension ladders from slipping and skidding when they are resting against curved surfaces of any kind. The design achieves simplicity, versatility and durability.

Contact: Rajan Sedalia, IDSA,

Designers: artjar

sdm[triax 100

Runners want to know two things - how far and how fast - and this sport watch from Nike delivers on both counts. A separate speed sensor attaches to shoelaces with a secure clip and elastic strap and transmits data to the watch. This lightweight, durable device is designed to convey speed, accuracy and security through its soft form and its stretched elastic retention system. An angled dot-matrix display can be read while on the move and a stainless steel bezel provides additional protection to the crystal while also functioning as the antenna.

Contact: Phil Frank, Nike,

Designers: Nike, Inc.

Rockrider Mudguard

Even real mountain bikers would use this light-looking, effective mudguard that easily attaches to 95% of bikes made while enhancing the aerodynamic look of the bike. The Rockrider, which attaches to the brakeplots, avoids the problems of other mudguards that are awkwardly fixed on the seatpost.

Contact: Vincent Leenhardt,
Decathlon Design,
+33 3 20 33 75 09;

Designers: Decathlon Design, France