The Fabric Freshener is a portable appliance which revitalizes clothes by removing odors and wrinkles and refreshing fabrics between trips to the dry cleaner. This product can be used in the home, dorm room or office, and compacts down for easy storage. It reduces the hassle involved with frequent, unnecessary drycleaner trips and benefits the environment as a result. The product has expanded the company's Fabric Care offering and exposed new users to the brand. Users have referred to the product as an innovative "time and money saving" solution. The product is unique in the market place, and was developed to leverage global manufacturing and distribution.
Contact: Tania Aldous, IDSA,
Whirlpool Corp. Global Consumer Design, USA, M
Credit: Whirlpool Corp., USA & Europe