Look ma no hands! Those who use exercise bikes are not necessarily cyclists, yet stationery bikes have continued to mimic the mobile model. By removing the handlebars and shifting the support to the back, this bike better suits the needs of its users who are often overweight. Removing the front cut production costs by half and slashed the price to $140. While the rest of the fitness product market grew at a 2% rate, this bike rolled to a 55% increase in sales in the year after it was introduced.
Contact: Vincent Leenhardt, Decathlon,
+33 3 20 33 75 09;
Designers: Decathlon, France