Gather round the breakfast table for some luscious homemade waffles and the tale of a family whose determination and attention to design won over Williams Sonoma. After a few rejections, the Vitantonios got the opportunity to show the cookware retailer what they'd learned from 40 years of manufacturing waffle makers. The happy ending? Williams Sonoma sold $5 million worth of the wafflers last year.
Contact: Robert G. Vitantonio,