Soft Edge Ruler

Silver
2001

Client: Back GmbH, Germany


Rulers are normally hard-edged and rectilinear, reflecting their mission of measuring within a straight edged Cartesian world. But even a ruler can have a softer side. The Soft Edge's curvilinear gesture reflects the hand of its user instead of the precision that it continues to achieve.


Contact: Victoria Alicea,
ECCO Design,
213.989.7373;
victoria@eccoid.com


Designers:ECCO Design Inc.