Pyrex® Storage Deluxe


Client: World Kitchen, Inc.

Customer satisfaction was high, but Pyrex was having trouble attracting new consumers to its 10-year-old food storage line. A few obvious innovations were enough to pull customers away from lower cost plastic alternatives and gain $8-9 million in incremental sales for the Pyrex brand. These new features included plastic lids that snap onto the bottom of each container so that users can always locate appropriate lids. Consumers can choose from two styles of tabs for each lid and the rims are thick enough to be gripped by potholders without taking up too much space in the refrigerator.

Contact: Donald W. Stucke, Jr., IDSA,
World Kitchen, Inc.,

Designers: World Kitchen, Inc. and KEK Associates, Inc.