Client: Harman Consumer Group
JBL needed a hit to restore its popularity with audio enthusiasts and Lum Design delivered by leveraging JBL's good professional image to create an uncompromised high performance set of automotive speakers. Since the official release of the GTI subwoofers at the 2001 Consumer Electronics show 17 dealers have signed on and more negotiations are underway.
Contact: Myk Lum, IDSA,
Lum Design Associates,
Designers: Lum Design Associates