The goal was to design a bicycle that would be visually appealing and user friendly in the manner of other modern consumer durables. It should appeal to sophisticated consumers who might not normally venture into a traditional bike store. At the same time, the bike should function in a way that people can easily integrate into their daily lives, be extremely easy to use, not only for riding, but when not in motion. The Drive Belt system is entirely maintenance free, requiring no tensioning or lubrication. Media attention following the launch of the bike dramatically raised the company's profile resulting in easier sales and renewed attention for the entire product line within industry.
Contact: Jeffrey Greenstein,
Delta Cycle Corp., USA,
Credit: iXi Bicycle Company Ltd, USA & United Kingdom