iPod Shuffle

Gold
2005

The iPod Shuffle is the latest in Apple's family of digital music players. It is based on the iPod's pioneering and widely-used shuffle feature, which randomly selects songs from the user's music library or playlists. However, at any time with the flip of a switch users can choose to listen to their music in order rather than shuffled.

The iPod shuffle is smaller and lighter than a pack of gum and comes with its own lanyard so it's ready to wear right out of the box. The circular, ergonomic controls and one-click slider make it simple to operate without looking and are just as intuitive as the controls on the iPod that everyone has come to love. Sales continue to exceed company predictions.

"The iPod Shuffle's simplicity comes from drastically narrowing our choices (or making them for us). We get to give up the responsibility of having to navigate and choose and with that comes freedom and lightness. Calm." -Pierre-Yves Panis, I/IDSA, Design Manager, Legrand

Contact: Misty Stam,
Apple Computer, Inc., USA,
408-974-0419,
misty@apple.com

Credit: Apple Computer, Inc.