Client: Wacom Europe GmbH, Germany

The Intuos3 pen/tablet system is a state-of-the-art family of integrated, plug-and-play cordless and battery-free computer graphics tools for professional use. Wacom wanted an innovative, approachable and ergonomic design that would visually convey ease of use and regain market share lost to competitors. Extensive user observation and ergonomic research identified many opportunities for product innovation, such as workspace flexibility, intuitive functionality, a streamlined aesthetic and realistic drawing and painting simulation.

The new design gives users the control, precision and flexibility they need to capture their creativity and its ergonomics allow them to draw or paint for extended periods of time without experiencing discomfort. Since its launch in 2004, the Intuos3 has surpassed initial sales expectations, outselling its nearest competitor two-to-one and helping to drive the company profits up almost 11 percent.

"Few computer peripherals are given the design attention that a fine writing instrument might receive. Wacom raises the bar for tablets by addressing ease of use as well as visual detail that can only engender pride in ownership of this tool. Clean geometry and thoughtful detailing create a powerful presence for the Intuos 3." -Chris Conley, IDSA, Principal, Gravity Tank

Contact: Beth Kluender,
Ziba Design, USA,

Credit: Ziba Design, Germany