Social Campaign Smart Phone


The Social Campaign Smart Phone allows people to demonstrate their support of a particular social cause and encourage others to make donations to that cause. Users indicate the social cause they are supporting (reducing environmental pollution, providing relief to the poor, etc.) through the customized back attached to their phones. The phone back provides content about the cause, which users can share with family and friends.

Contact: Sang-yeon Lee, IDSA: Credit: Rina Sin, Seung-ho Lee and Hyung-ho Hwangbo of Samsung Electronics (South Korea) Client: