Premista series

Cinematography is moving from the Super 35 format to large-format sensors. However, the creation of zoom lenses that can maximize the potential of large-format shooting while achieving the quality and distinctive bokeh that cinematic shooting requires has proven to be challenging in terms of technology and cost. The Premista series overcomes these hurdles, producing dedicated zoom lenses for cinema-quality large-format shooting at prices similar to those of standard Super 35 lenses. It offers stunning optical performance and natural depictions with little distortion throughout the entire zoom range.

Designed by: Makoto Isozaki of FUJIFILM Corporation Design Center

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