The Yoto Player is a smart speaker for kids that lets them listen to stories, music, the radio, and podcasts. It delivers audio in a way that puts children in control of the content using physical cards. The aim was to open up a world of audio that fires children's imaginations and relieves some of the anxiety that parents have about screen time. Designed from the ground up for children, it is deliberately not toy-like and appeals to older kids and parents as well. The physical cards used for playback promote tactile play and fine motor development.
Designed by: Jon Marshall, Harc Lee and Yemima Lorberbaum of Pentagram with Ben Drury, Filip Denker, Tom Ballhatchet and Ben Calicott of Yoto for Yoto