Branding

Envoy – Electric Cars as an Amenity

Envoy is an inclusive electric-car-sharing amenity that provides short-term cars where you live, work and stay. It allows any member of the community—office workers, neighbors and such—to access electric car mobility with their access cards. Partnering with local governments, the ambitious startup is a turnkey alternative to car ownership, reducing congestion in cities so they're sustainable. Envoy's brand system is as vibrant and dynamic as the company, its founders and target audience.

Designed by: Gadi Amit, IDSA, Jon Patterson, Jen Phannguyen, Ben Wong and Timmy Chau of NewDealDesign for Envoy

Contact: gadi@newdealdesign.com, www.newdealdesign.com

THE FRAME Visual Identity System

THE FRAME is a TV with a lifestyle concept that has never been introduced to the market before. It becomes an art frame when it's not in use as a TV. The biggest challenge was how to combine the characteristics of two different products into one strong brand that is different from any TV brand on the market. The designers created a large number of graphical elements to create a powerful and unique visual identity all of its own.

Designed by: Taeho Kim, Jongyun Shin, Jiyoung Son, John Taegyu Kim and Eena Kim of Samsung Electronics Co., Ltd

Contact: js.kong@samsung.com, www.samsung.com

BeanQ VI

BeanQ V1 is an intelligent robot for early children education. The Q in BeanQ refers to cute." The graphic design of BeanQ comes from the shape of beans which inspired the creation of the product. BeanQ is only one of the members of the Pea Family of products, which attracts young children with natural colors and appearance. Each member of the Pea Family has different skills and all of them will serve as a friendly source of knowledge for children.

Designed by: Feizi Ye , Tingting Xue and Shengwen Long of Intelligent Steward Co., Ltd.

Contact: chenzhuo@roobo.com | www.roobo.com

29CM Brand Experience Design Renewal

29CM is an online commerce site in South Korea that curates products to fit into an individual’s lifestyle and taste, regardless of the category. The 29CM Brand Experience Design Renewal created a new face, symbol, logo, mobile app and various on- and offline touchpoints to renew product selection, internal organizational culture, marketing and more.

Designed by: Myungsup Shin, JeongQ Kim, Dajung Hyun, Wonsik Joo and Hyeri Yoo for PLUS X

Contact: taesu@plus-ex.com | www.plus-ex.com

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