Started in 2014, idus is the largest online platform for the handmade market in Korea. It provides an online marketplace that brings together artists and customers, creating a culture the supports Korea’s growing handmade goods industry. The new branding created diverse stories with the slogan “make your story,” along with flexible graphic motifs. The graphic motifs are based on the characteristic properties and movements of thread, a metaphor that penetrates the entire brand. It symbolizes the notions of handmade and connection, reinforcing its function as a platform that connects artists and customers to celebrate and appreciate handmade goods.

Designed by: Kiyoung Jung, Doohee Lee, Taehee Lee, Hyuncheol Ahn, and Rang Choi of Huskyfox for idus

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