Harpoon | Brand Strategy and Visual Identity

Featured Finalist
2018

A new brand position was defined and a brand design language was established that clarified the brand architecture, guided development of an identity system for the flagship IPA product, informed new product development and managed a holistic brand experience across all products.

Designed by: Jeff Pacione & Ethan Wang of Catapult Thinking, and Adam Bailey & James Holzman of Mass Bay Brewing Company

Contact: ethanw@catapultthinking.comhttp://www.catapultthinking.com