The Rolls Royce Dawn is the world´s only true, modern, four-seater, super-luxury drophead—and is as beautiful with its roof up as it is with the roof down. Studying the open-top motor car sector, and specifically its high-value luxury niche, it became apparent to Rolls-Royce that customers were being short-changed. The myopic focus on one specific configuration—the 2+2 setup—was, in the view of Rolls-Royce, too much of a compromise. In creating Dawn, Rolls Royce has accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.
Designed by: BMW Group
Contact: Lisa Petelk