Automotive & Transportation

Segway Human Transporter

Pushing the envelope of design and engineering the Segway Human Transporter (HT) exemplifies amazing scientific achievements. It improves on the most basic form of transportation, walking. Using sophisticated self-balancing technology, the HT allows a user to go farther, more quickly and carry more without separating them from the everyday environment.

"Segway is a remarkable evolution of mechanicals, electronics and design, forming one of the most innovative new transportation products to come along in many years."- Thomas Gale, IDSA

Contact: Scott Waters, IDSA,
Segway LLC,

Credit: Segway LLC

2002 Ford Thunderbird

Ford made a design statement from a styling lineage that is all their own. An excellent example of design heritage, Ford created a contemporary expression of the Thunderbird essence, using a modern rendition of the shape and legacy styling cues of the classic 1955-57 Thunderbird, including making the new T-bird a two-seat convertible roadster with an optional removable top with porthole windows.

"The new Thunderbird represents a striking use of a Ford company theme. A fresh, new and pleasing aesthetic, without the aggressive gesture and overt dynamics usually associated with the sporty automobile segment." - Thomas Gale, IDSA

Contact: Wayne K. Li, IDSA,
Ford Motor Co.,

Credit: Ford Motor Co.

BMW F 650 CS

BMW has created a new niche in the motorcycle market with the F 650 CS. The fuel tank was moved from on top of engine to underneath seat, lowering the center of gravity and making for easier handling. The space vacated by the fuel tank is replaced with a unique multi-purpose storage system, where the helmet can be stowed after the user dismounts. The single sided swing arm with integrated belt drive offers lower maintenance and costs compared to traditional drivetrains. Unmistakable stance, a short chopped back end and bodywork sweeping forward on each side cradles the twin headlights in their goggle housing. Extra features include: ABS, heated grips, GPS and sound system preparation.

Contact: Ingrid Falter, BMW AG,

Credit: BMW AG, Germany

Wahoo Sailing Dinghy

Client: Duffy Electric Boat Co.

The Wahoo Sailing Dinghy creates a safe, simple and fun way for more people to sail using a patented M-hull design that needs no centerboard and greatly improves stability with its manta ray wings. The sail is operated with single control line and a simple rudder kicks up automatically when beaching the dinghy. Four part construction: rudder, sail, mast and hull.

Contact: William Burns, IDSA,
Mangia Onda Co., LLC,

Credit: Mangia Onda Co., LLC and Siewert Design, LLC

Mercedes-Benz SL 500

The Mercedes-Benz SL 500 has a retractable hardtop that turns the SL into a convertible in 16 seconds, leaving 206 liters of trunk space. Incorporates traditional Mercedes-Benz aesthetics, reflecting power and dynamic elegance. New roof system adds to the rigidity of the car versus a soft-top and dampens noise better. Since its introduction, Mercedes has sold 12,655 cars and many customers are still on a waiting list.

Contact: Benjamin Dimson, IDSA,
Mercedes-Benz Advanced Design,

Credit: DaimlerChrysler AG, Germany

BMW Group's MINI Cooper S

Born out of a challenge issued in 1956, the Classic Mini was eventually voted one of two top automobiles of the 20th century in 1999. In 2000, the all new Mini premierd and reestablished its unique character. Extended interior per exterior dimensions. Best price per value and performance in this class. Built a brand from an existing product ethos. Has go-cart handling and seats up to four people.

"An exercise in the re-birth of a brand identity at its best. This kind of a redesign is not as simple as merely taking design cues from the past. Investigation reveals a clever use of materials and the latest technologies under a familiar shape. The original Mini's 'all four wheels on a corner' concept has been retained, while meeting current safety requirements. The interior sets a new level of quality and high-style design for its price range. This generation of Minis will attract a much larger market than its predecessor." -Tom Matano, IDSA, Director, Industrial Design Department, Academy of Art College.

Contact: Ingrid Falter,

Credit: BMW AG, Germany

Scion xB

The xB targets the growing Gen Y market with aggressive styling and options for customization. The box shape and sharp edges hunker down over its wheels and rises tall and wide with flat panels and 90-degree angels. The second row seats fold flat in a 60/40 configuration and are removable, along with the spare tire, providing a completely flat floor for hauling cargo. This achieves maximum space from minimal exterior dimensions.

  • Exterior appearance accessories—such as alloy wheels, removable roof rack and body side graphics—are available.

Contact: Shin Sano,
Calty Design Research, Inc,

Credit: Toyota Motor Corp, Japan

C-400 Bench Cassette

Client: Thetford B.V., The Netherlands

A self-contained drop-in toilet for motor home use, this device has a fresh water tank for flushing and a removable cassette for disposing of the waste. Motor homes in Europe have strict weight and size restrictions, but this unit solves that problem. It can be fastened to a wall, hooked to a battery, filled with water and it is ready to use.

  • The tank can be filled from an access door outside the vehicle.

  • A vent system draws odor down through the underside of the vehicle

Contact: Dan Delaney, IDSA,
Thetford Corp,

Credit: Thetford Corp, USA and The Netherlands

AJ3136 Clock Radio

To make a clock targeted at young consumers, designers created this fun device. The round device features include easy-to-hold-and-use interface that allows personalization of wake-up sounds, called the "Roll Me Over" function. The display rotates as the clock is rolled over thanks to a directional sensor.

  • Wake-up sounds include sonar, frog, radio and buzzer.
  • Item can be held like a baseball.

Contact: Annemieke Fröger,
Philips Design, The Netherlands

Credit: Philips, China

Intellicare Steam System GC8080

An electronically-controlled steam ironing system, this unit uses two built-in microprocessors to control the water level sensor, which enables the system to deliver a constantly high steam rate. The detachable water tank makes refilling during ironing easy. Other features include an auto-shut off for safety and a large LCD display.

  • Sensors assist in providing consistent temperature and steam levels.
  • The auto-shut off also activates in case of a malfunction.

Contact: Annemieke Fröger,
Philips Design, The Netherlands

Credit: Philips, China and The Netherlands