Automotive & Transportation

2014 Kia Soul

The 2014 Kia Soul was made for urban and suburban fun. If features a hatchback with a refined interior, cutting-edge technology and a striking road presence. The Soul enters 2014 with an all-new design, driving dynamics and desirable features. Riding on a new chassis that is stiffer, longer and wider, it has grown up without losing its edge.

Designed by Kia Design

Contact: Thomas Kearns -


Bombardier DS 650 ATV

This "in-your-face" super-sport, all terrain vehicle innovates in both body styling and ergonomics to provide optimum comfort and safety without sacrificing the all important elements of fun and high visibility. New design features include the industry's first front wheel integral fenders to substantially reduce mud splash on both rider and machine and a cowling design that provides the rider with maximum lighting.

Contact: Denys Lapointe, I/IDSA,
Bombardier Inc.,

Designers: Bombardier Inc., Canada and Prevost EHR, Canada

Master Lock Steering Wheel and Airbag Lock

Client: Master Lock Company

Cut this lock in several places and it will remain undefeated. Put it on the steering wheel in any configuration and it is ready to be locked. This is a high-quality, aesthetically refined anti-auto theft device with a unique airbag protector.

Contact: Mark Prince,
Design Continuum, Inc.,

Designers: Design Continuum, Inc. and Master Lock

Control Max Docking System

Client: Maxum Marine

If the controls on a boat operated like a computer mouse, docking might not be as intimidating for novice boaters. That's the concept behind this fingertip control interface that sits subtly next to the steering wheel like a raised set of stainless circles. Moving the control in any direction including sideways will send the boat in that exact direction. Control Max opens boating up to many would-be buyers.

Contact: Mark Bonnette, IDSA,
Bonnette Design Group,

Designers: Bonnette Design Group, Brunswick Research and U.S. Marine

C-Class Automobile

Client: Mercedes-Benz Advanced Design of N.A

Improved automotive processes including material and technology improvements implemented throughout the design, engineering and manufacturing stages of the 2001 Mercedes-Benz C-Class automobiles have led to advanced safety, quality and aesthetics. Reduced emissions and better aerodynamics for improved gas mileage, safety and comfort have been incorporated into the design.

Contact: Benjamin Dimson, IDSA,
Mercedes-Benz Advanced Design of N.A.,

Designers: DaimlerChrysler AG, Germany

New York City Transit R142A Subway Car

Client: MTA New York City Transit

Fulfilling the tastes and needs of 5 million daily subway riders would have been enough of a feat, but the design of the cars for the new technology train that will replace 30 percent of the New York City fleet go far beyond aesthetics. The melamine walls resist "scratchiti" and seat-end railings protect passengers from potential attack by people on the platform.

Contact: Masamichi Udagawa,

Designers: Antenna Design New York Inc. and MTA, Arts for Transit

OXO Grind It

Client: OXO International

There's nothing like the pungent aroma and taste of freshly ground spices, but until OXO got involved individual grinders had to be used with each spice or one grinder had to be emptied and refilled with each different herb. OXO's bullet shaped system groups spices into compatible families that can share one grinding head.

Contact: Penni Bonaldi,
Smart Design LLC,

Designers: Smart Design LLC


Client: Bombardier Motor Corp. of America

This floating resort is the first jet-powered deck boat that features the stability and socializing space of a pontoon boat without the social stigma. Its classy, muscular appearance is geared toward the 45-year-old leader of his social group who takes care of family and friends. Lowering the bow seating floor by 6" created a safer play area for children and room for a wading pool and fountain. Another thoughtful detail is the spacious head or toilet that accommodates a 6'2" adult standing upright.

"A tough package/concept executed with style, intelligence, and lots of creativity. The designers have managed to introduce safety and feature enhancement in what was once a plain pontoon boat. In doing so, they seem to have created a new kind of boat. More than just an evolution in boat design, the Islandia takes big jumps in combining unique design with well thought out content-it raises the bar for recreational family boating." -Chris Bangle, IDSA, BMW

Contact: David Kalhok,
Bombardier Motor Corp. of America,

Designers: Bombardier Inc., Canada and US

Karlyn Cleat

This new version of the traditional line and rope-securing device shows there's always room for improvement. Traditional cleats are attached to items in such a way that only one of their sides consistently receives the rope to be secured. A boat's mooring cleats accept line only from their outboard side, for example. The Karlyn introduces an inboard and outboard side that reduces the "constant use factor" and customers report that this new cleat never snags them.

"Elegant, simple, aesthetic… all that with enhanced function too! An innovative brief (which seemed to be, "keep everything the same but vastly improve it!") led to a new modern classic. With a breakthrough insight that despite their typically symmetrical form today's cleats are in fact asymmetrical in use, the designer leveraged the difference to the advantage of the customer. All the same knots can be tied, the lines run neatly where they should, AND there is far less of a snagging cleat to trip over!" -Chris Bangle, IDSA, BMW

Contact: Mark J. Adams, IDSA,
Karlyn Group LLC,

Designers: Karlyn Group LLC

Virgin Atlantic Upper Class Interior and Seat

Virgin Atlantic creates the "modern romance of flight" by redesigning every aspect of the aircraft cabin interior. Out goes the barcalounger standard and in comes a seat which can be used for working, eating, relaxing and sleeping. It reclines forward, increasing rather than decreasing the space for the passenger behind. There is a seven-seater bar and a beauty therapy area complete with an onboard therapist. A combination of blue and white fluorescent lighting creates 16 different moods.

"A feeling of lightness and hyper-quality sets this interior design apart from the mainstream. A unique, stylish upgrade solves a number of objective problems and reintroduces the romance of flying to their Business Class. Innovative lighting and materials, as well as unique product offerings (a bar and massage area), combine to promote travel as an experience of desire as opposed to a feat of endurance." -Chris Bangle, IDSA

Contact: Joe Ferry,
Virgin Atlantic Airways,

Designers: Virgin Atlantic Airways, United Kingdom, Priestman Goode, United Kingdom, Pentagram Design, United Kingdom, Equation Lighting Design & Productions, United Kingdom, and Weave Plan, United Kingdom