Automotive & Transportation

OXO Grind It

Client: OXO International

There's nothing like the pungent aroma and taste of freshly ground spices, but until OXO got involved individual grinders had to be used with each spice or one grinder had to be emptied and refilled with each different herb. OXO's bullet shaped system groups spices into compatible families that can share one grinding head.

Contact: Penni Bonaldi,
Smart Design LLC,

Designers: Smart Design LLC


Client: Bombardier Motor Corp. of America

This floating resort is the first jet-powered deck boat that features the stability and socializing space of a pontoon boat without the social stigma. Its classy, muscular appearance is geared toward the 45-year-old leader of his social group who takes care of family and friends. Lowering the bow seating floor by 6" created a safer play area for children and room for a wading pool and fountain. Another thoughtful detail is the spacious head or toilet that accommodates a 6'2" adult standing upright.

"A tough package/concept executed with style, intelligence, and lots of creativity. The designers have managed to introduce safety and feature enhancement in what was once a plain pontoon boat. In doing so, they seem to have created a new kind of boat. More than just an evolution in boat design, the Islandia takes big jumps in combining unique design with well thought out content-it raises the bar for recreational family boating." -Chris Bangle, IDSA, BMW

Contact: David Kalhok,
Bombardier Motor Corp. of America,

Designers: Bombardier Inc., Canada and US

Karlyn Cleat

This new version of the traditional line and rope-securing device shows there's always room for improvement. Traditional cleats are attached to items in such a way that only one of their sides consistently receives the rope to be secured. A boat's mooring cleats accept line only from their outboard side, for example. The Karlyn introduces an inboard and outboard side that reduces the "constant use factor" and customers report that this new cleat never snags them.

"Elegant, simple, aesthetic… all that with enhanced function too! An innovative brief (which seemed to be, "keep everything the same but vastly improve it!") led to a new modern classic. With a breakthrough insight that despite their typically symmetrical form today's cleats are in fact asymmetrical in use, the designer leveraged the difference to the advantage of the customer. All the same knots can be tied, the lines run neatly where they should, AND there is far less of a snagging cleat to trip over!" -Chris Bangle, IDSA, BMW

Contact: Mark J. Adams, IDSA,
Karlyn Group LLC,

Designers: Karlyn Group LLC

Virgin Atlantic Upper Class Interior and Seat

Virgin Atlantic creates the "modern romance of flight" by redesigning every aspect of the aircraft cabin interior. Out goes the barcalounger standard and in comes a seat which can be used for working, eating, relaxing and sleeping. It reclines forward, increasing rather than decreasing the space for the passenger behind. There is a seven-seater bar and a beauty therapy area complete with an onboard therapist. A combination of blue and white fluorescent lighting creates 16 different moods.

"A feeling of lightness and hyper-quality sets this interior design apart from the mainstream. A unique, stylish upgrade solves a number of objective problems and reintroduces the romance of flying to their Business Class. Innovative lighting and materials, as well as unique product offerings (a bar and massage area), combine to promote travel as an experience of desire as opposed to a feat of endurance." -Chris Bangle, IDSA

Contact: Joe Ferry,
Virgin Atlantic Airways,

Designers: Virgin Atlantic Airways, United Kingdom, Priestman Goode, United Kingdom, Pentagram Design, United Kingdom, Equation Lighting Design & Productions, United Kingdom, and Weave Plan, United Kingdom

2001 Chrysler PT Cruiser

This tall-car in the small car segment is a hot rod with a sensible four-cylinder price that has garnered the highest ratings for "delight" and "emotional attachment" of any vehicle in the industry. Features like a removable shelf, which can double as a tabletop for impromptu tailgate parties, make the interior as unique as the exterior. Additional advantages include improved ingress/egress and generous leg and headroom even for rear seat passengers.

"Taking a small, proven, European people-mover package and giving it a modern hot-rod look was a stroke of genius that only the Americans can get away with-as they are the only ones who can reference their hot-rod roots. This approach may not work in other design disciplines, but in that branch of the profession known as "Car Design" such bold-stroke creations out of our visual heritage are not only appreciated, they are the fuel for the passion that keeps cars relevant in our thoughts and alive in our hearts. Brilliant!" -Chris Bangle, IDSA, BMW

Contact: David C. McKinnon,
Chrysler Group,

Designers: DaimlerChrysler Corp.

Capelli Stool

Client: Herman Miller

The Capelli Stool is an elegant variation on a theme with Japanese styling. The stool is an occasional, stable sitting piece within the home and limited commercial applications. Easily stored and shipped, the stool provides an element of beauty, sculpture and art.

Contact: Kelli Gierz,
Herman Miller,

Credit: Catalano Design

J3200 Catamaran, Moose Boats

The Moose J3200 proves that simple forming and design processes generate a functional and clean result. This aluminum boat, which is good looking and functional in the 30-foot size range, serves the recreational market and some commercial applications. The J3200 has a shallow draft with a catamaran hull design that uses a turbo diesel engine driving 2-stage water jets, leaving no propellers or appendages under water.

Contact: Roger Fleck, IDSA,
Moose Boats,

Credit: Moose Boats

AC Delco Rapid Jack

Client: Test Rite Products

Demonstrating its overall well thought out design, the AC Delco Rapid Jack is the only jack designed using a center of gravity. When the jack is picked up, it stays level, rather than flopping down. The grip areas are made of an over-molded Santoprene rubber for easy and safe gripping.

Contact: William C. Cesaroni, IDSA,
Cesaroni Design Associates, Inc.,

Credit: Cesaroni Design Assoc., Inc.

2002 Nissan Altima

Client: Nissan Design America

The 2002 Nissan Altima's design takes the car to a new class with clean lines and clean surface execution. Technical innovations for the Altima include: drive by wire throttle system, electronic brake force distribution, ABS brakes, front-seat side impact supplemental air bag, and front and rear head-curtain air bags.

Contact: Alfonso Albaisa,
Nissan Design America,

Credit: Nissan Design Center, Japan, and Nissan Design America


Re-thinking the home spa soaking bath, Kohler uses a clean architectural language, instead of a plumbing language, to describe its sok Overflowing Bath. This great soaker tub uses an effervescence water recirculation system, rather than pummeling water jets, to soothe the body.

"The architectural simplicity of this soaking tub belies its advanced technological concept. Human comfort and convenience is paramount without looking like a therapeutic device." -Niels Diffrient, FIDSA

Contact: Carter J. Thomas, IDSA,
Kohler Co.,
(920)457-4441 x72844;

Credit: Kohler Co.