Automotive & Transportation

BRP Sea-Doo Spark

The Sea-Doo Spark is a clean, affordable, fun and easy-to-own watercraft aimed at a younger generation. Spark has grown the industry by 30 percent—clearly indicating its market relevance and profitability. The D-Sea-BeI™ system reduces noise level by 70 percent; the D.E.S.S.™ Key provides beginners a safe way to progress skills; iBR is the first watercraft breaking system for emergency stop; an electronic reverse feature makes docking easier; and Rotax 900 ACE is the most efficient engine combustion technology with ECO mode reducing emissions. All this—at half the cost of previous models.

Designed by: BRP Design & Innovation Team for BRP inc.

Contact: Denys Lapointe, IDSA

Belkin Car Power Valet

The Belkin Car Power Valet charger delivers superb charging for USB-powered devices without compromising materials and technology. The highly efficient machined aluminum charger connects to the cigarette lighter power receptacle. A smart chip automatically registers the devices connected via a braided lightning cable to charge at the highest possible speed, while protecting from excess current and voltage. A convenient, magnetic puck holds the lightning cable and a leather pouch carries the charger and the cable.

Designed by: Mitchell Suckle, IDSA, Peter Schmidt, Oliver Seil, IDSA and Eric MacDonald of Belkin Innovation Design Group for Belkin International

Contact: Mitchell Suckle, IDSA


The Boostrac tire navigates desert driving with optimal traction by forming gaps among blocks, in all directions, through the principle of tread warping. In addition, the changeover has the effect of raising the vehicle’s height and preventing it from sinking in dirt to make continued driving possible. This tire not only reduces manufacturing costs through the use of a modular manufacturing configuration, but also lowers the consumer cost burden, reducing waste and ultimately contributing toward saving the environment.

Designed by: Kang Seung-koo and Choi Yoon-jin, Hankooktire Design Team; Samir Sadikov, Pforzheim University student



The Alpike tire is prepared to take on any tough weather, providing optimal dry grip cornering and down-force performances in general and heavy snow driving conditions with wide lateral grooves that are formed by the pneumatic pump in the hub. In addition, the changeover has the effect of raising the vehicle’s height and preventing it from sinking in snow to make continued driving possible. This tire not only reduces manufacturing costs through the use of a modular manufacturing configuration, but also lowers the consumer cost burden: It also reduces waste and ultimately contributes toward saving the environment.

Designed by: Kang Seung-koo and Choi Yoon-jin. Hankooktire Design Team; Lucia Lee, Pforzheim University student



Heavy rain is no match for the Hyblade tire. It provides optimal dry grip, cornering and down-force performances in general and heavy rain driving conditions: Complete drainage performance is achieved by wide holes that extend to the hub. In addition, when the vehicle is submerged in water, its waterwheel configuration enables the vehicle to be steered out of the water. This tire, with its lifespan maximized through an airless structure, contributes toward saving the environment.

Designed by: Kang Seung-koo  and Choi Yoon-jin of Hankooktire Design Team; Andreas Hartl, Pforzheim University student


Exploring Automobility

Concept visualizations of the potential of autonomous vehicles—automobility—is an interactive exploration of thinking about the future of autonomous driving and the possibilities it will create for on-demand delivery services and the workspaces of the future. The project represents an informed point of view based on years of experience working with various companies in the automotive space. The website visualizes three scenarios inspired by patterns that we have observed across all of the firm's transportation design work in recent years. Each scenario illustrates the power of semi-autonomous and autonomous vehicles and the role they will play in lives from systemic, technology and human-centered perspectives.

Designed by: IDEO


New Tube for London

The Tube—London’s iconic underground railway system—is part of the very fabric of life in the city. Now, a next generation, deep level underground train has arrived. Designed in close partnership with Transport for London and London Underground, the New Tube for London celebrates the great history of transport design in London, while acting as a beacon of innovative 21st century public transportation. Inspired by London landmarks, the New Tube is beautiful, functional and efficient with cutting edge technology, rich history and diversity. The New Tube for London will take the city into the future by enriching the everyday journey of its passengers while keeping pace with London’s growing population.

Designed by: PriestmanGoode; London Underground and Transport for London


Lyft Glowstache

The new Glowstache icon is an evolution of ridesharing service Lyft’s original mustache. The chargeable Glowstache lights up on the dashboard, delivering a more sophisticated, illuminated in-car experience, while rewarding Lyft drivers who have hit a benchmark of providing 100 rides.

Designed by: Gregoire Vandenbussche, IDSA and Guillaume Raoult of Ammunition; Ethan Eyler and Jesse McMillin of Lyft


Halfdome Bike Helmet

Halfdome is an all-purpose bike helmet that folds in half so it can be stuffed into a backpack. Two latches on the side of the helmet allow the user to detach the top dome, turn it upside down and drop it into the bottom ring. This reduces the helmet size by half, which solves the storage and carrying problem that many users complain about when it comes to other helmets, and reduces the excuse for some users to not even wear a bike helmet at all. In addition to the convenient size-reduction feature, Halfdome sports a cool look so it’s appealing to all ages.

Designed by: Dan Harden, IDSA and Elliot Ortiz of Whipsaw, Inc.


Athlete’s Plane

Air travel often hinders athletic performance because of the impact on physical, physiological and cognitive functions—especially when traveling across time zones. The Athlete’s Plane is an interior cabin concept designed to help athletes prepare and recover while traveling to and from away games. A complete training room in the sky, the Athlete’s Plane provides pre- and post-game necessities to maximize performance, readiness and recovery. Amenities include: lie-flat seating to accommodate athletic builds; “plug into plane” compression sleeves to ice sore muscles; a zoned cabin configuration to separate noise; and biometric testing and analysis, in-flight.

Designed by: Annaliese Chapa, Franco Cagnina, Philipp Steiner and Wayne Yutani of TEAGUE; Tinker Hatfield, Toby Hatfield and Thomas Bell of NIKE; and Paul Winsper