Automotive & Transportation


Heavy rain is no match for the Hyblade tire. It provides optimal dry grip, cornering and down-force performances in general and heavy rain driving conditions: Complete drainage performance is achieved by wide holes that extend to the hub. In addition, when the vehicle is submerged in water, its waterwheel configuration enables the vehicle to be steered out of the water. This tire, with its lifespan maximized through an airless structure, contributes toward saving the environment.

Designed by: Kang Seung-koo  and Choi Yoon-jin of Hankooktire Design Team; Andreas Hartl, Pforzheim University student


Exploring Automobility

Concept visualizations of the potential of autonomous vehicles—automobility—is an interactive exploration of thinking about the future of autonomous driving and the possibilities it will create for on-demand delivery services and the workspaces of the future. The project represents an informed point of view based on years of experience working with various companies in the automotive space. The website visualizes three scenarios inspired by patterns that we have observed across all of the firm's transportation design work in recent years. Each scenario illustrates the power of semi-autonomous and autonomous vehicles and the role they will play in lives from systemic, technology and human-centered perspectives.

Designed by: IDEO


New Tube for London

The Tube—London’s iconic underground railway system—is part of the very fabric of life in the city. Now, a next generation, deep level underground train has arrived. Designed in close partnership with Transport for London and London Underground, the New Tube for London celebrates the great history of transport design in London, while acting as a beacon of innovative 21st century public transportation. Inspired by London landmarks, the New Tube is beautiful, functional and efficient with cutting edge technology, rich history and diversity. The New Tube for London will take the city into the future by enriching the everyday journey of its passengers while keeping pace with London’s growing population.

Designed by: PriestmanGoode; London Underground and Transport for London


Lyft Glowstache

The new Glowstache icon is an evolution of ridesharing service Lyft’s original mustache. The chargeable Glowstache lights up on the dashboard, delivering a more sophisticated, illuminated in-car experience, while rewarding Lyft drivers who have hit a benchmark of providing 100 rides.

Designed by: Gregoire Vandenbussche, IDSA and Guillaume Raoult of Ammunition; Ethan Eyler and Jesse McMillin of Lyft


Halfdome Bike Helmet

Halfdome is an all-purpose bike helmet that folds in half so it can be stuffed into a backpack. Two latches on the side of the helmet allow the user to detach the top dome, turn it upside down and drop it into the bottom ring. This reduces the helmet size by half, which solves the storage and carrying problem that many users complain about when it comes to other helmets, and reduces the excuse for some users to not even wear a bike helmet at all. In addition to the convenient size-reduction feature, Halfdome sports a cool look so it’s appealing to all ages.

Designed by: Dan Harden, IDSA and Elliot Ortiz of Whipsaw, Inc.


Athlete’s Plane

Air travel often hinders athletic performance because of the impact on physical, physiological and cognitive functions—especially when traveling across time zones. The Athlete’s Plane is an interior cabin concept designed to help athletes prepare and recover while traveling to and from away games. A complete training room in the sky, the Athlete’s Plane provides pre- and post-game necessities to maximize performance, readiness and recovery. Amenities include: lie-flat seating to accommodate athletic builds; “plug into plane” compression sleeves to ice sore muscles; a zoned cabin configuration to separate noise; and biometric testing and analysis, in-flight.

Designed by: Annaliese Chapa, Franco Cagnina, Philipp Steiner and Wayne Yutani of TEAGUE; Tinker Hatfield, Toby Hatfield and Thomas Bell of NIKE; and Paul Winsper


The Ultimate Urban Utility Bike: DENNY

With the DENNY bike the team set out to redefine the bike, by making it a more realistic and appropriate choice for your daily commute. The DENNY bike is about returning the rider to those early days of carefree riding inspired by the diverse community and unpredictability of Seattle. Through auto-shifting gears, electric pedal-assist, smart reactive lighting and an integrated handlebar lock, an intuitive biking experience has been created for urban riders. Now you don't have to worry about the hills or an impromptu farmer's market trip. DENNY is the "all in" cycling solution that meets the security, safety and convenience needs of today’s urban dwellers.

Designed by: TEAGUE and Sizemore Bicycle for Oregon Manifest: The Bike Design Project



New York City is a tough proving ground for an urban bike and Merge is meeting the challenge. It’s a compact and nimble ride, offering confidence while navigating tight spaces and providing necessary utility.  Merge’s rear rack snaps open at a moment’s notice, but also can retract when not in use. Its thoughtfully designed features include cargo, lighting, security and even an USB charging port—seamlessly integrated and right where you need them, yet unobtrusive when not in use. Merge offers an elegant and integrated solution to the needs of cyclists.

Designed by: Pensa and Horse Cycles


Husqvarna Motorcycles 401 VITPILEN Concept

With the Husqvarna 401 VITPILEN concept, a small glimpse is given of the future of Husqvarna street biking. Inspired by the brand’s golden age, the concept is pure Husqvarna—high quality, with a rich sense of heritage. The Husqvarna 401 VITPILEN (Swedish for “White Arrow”) draws on the DNA of the iconic 1955 Silverpilen. With a ground-breaking design in its own right—interpreting the clean and cool Swedish simplicity of the classic Silverpilen—it combines functional modern technology, cutting-edge design and high quality hardware to deliver an uncompromised, genuine riding experience for the street. The Husqvarna 401 VITPILEN is very much a progressive motorcycle, where advanced engineering meets authentically pure design. It brings back the honest and pioneering spirit motorcycle riding from the good old days into modern times.

Designed by: Björn Schüster of KISKA for HUSQVARNA Motorcycles GmbH


The EVO Urban Utility Bike

The EVO Urban Utility hybrid bicycle leverages a modular accessory platform for ultimate flexibility.  EVO blends the utility of a city bike with the robustness and geometry of a mountain bike to satisfy the city’s diverse lifestyle and terrain.  It presents a one-bike solution that can take on many different environments and activities. Innovative, quick-connect mounts on the front and rear enable users to rapidly attach or detach cargo accessories that are normally mounted permanently on a bike.  This plug-and-play system is designed to be flexible for a rider’s daily needs, ranging from the attachment of a child safety seat to different racks for carrying everything from groceries to surf boards. These EVO accessories quickly lock into the frame and easily removed when not in use.

Designed by: HUGE Design; FortyOneThirty Cycle Works; and PCH LIME LAB for Oregon Manifest: The Bike Design Project