Automotive & Transportation

HUBB Lifetime Oil Filter

HUBB is a lifetime reusable oil filter for use on any car or truck. The all stainless steel filter captures five times more contaminants and drastically reduces oil flow back pressure to increase fuel efficiency and reduce carbon emissions. Conventional oil filters use paper pulp material that clogs quickly, becoming useless and putting a drag on the engine; 400 million oil filters in the United States alone are thrown away annually. Every 10,000 miles HUBB is removed, disassembled, bathed in biodegradable soap and put back in the car. HUBB’s lifespan is more than 50 years!

Designed by: Bob Riccomini and Marco Berkhout of Whipsaw, Inc and Christopher Hubbard of HUBB Filters, Inc

Contact: Sieglinde VanDamme

MINI Clubman

Completely redesigned and engineered from the ground up, the new MINI Clubman features premium quality and craftsmanship in every detail—creating a mature and sophisticated interpretation of the brand’s iconic style. Among the changes—fully-fledged doors enhance the versatility and the hallmark split-rear doors are thoughtfully engineered for convenient access in tight spaces or while loading bulky objects; the rear doors can be opened when one’s hands are full, with an optional foot-activated sensor; and the alarm system has now been integrated into a LED fin antenna on the roof.

Designed by: BMW Group

Contact: Lisa Petelko

BMW X1

Rugged in substance and sporty in soul, the BMW X1 brings the spirit of freedom of leisure activities into everyday life. The owners’ versatile sports and outdoor interests are accommodated perfectly by its remarkable spaciousness and smart variability. xDrive combines all-season confidence with year-round driving pleasure. Its athletic presence, sturdiness and command position with the sense of safety makes it a refreshing escape from the ordinary. Together with the Head-Up Display, premium interior and unrivaled efficiency—the BMW X1 is the only authentic Sport Activity Vehicle (SAV) in its class and the first BMW X model in the compact segment.

Designed by: BMW Group

Contact: Lisa Petelko

Evinrude E-TEC G2

The Evinrude E-TEC G2 is an outboard engine that redefines the industry. Consumers have never had access to an outboard engine so well integrated with their boats. It produces up to 75 percent fewer total regulated emissions, with 15 percent better fuel efficiency and 20 percent more torque than leading four-stroke engines. Evinrude E-TEC G2 customization allows the user to match engine coloration and graphics to their boat—regardless of the brand. The engine will run for 500 hours with no dealer-scheduled maintenance.

Designed by: BRP Design & Innovation Team for BRP inc.

Contact: Denys Lapointe, IDSA

BRP Sea-Doo Spark

The Sea-Doo Spark is a clean, affordable, fun and easy-to-own watercraft aimed at a younger generation. Spark has grown the industry by 30 percent—clearly indicating its market relevance and profitability. The D-Sea-BeI™ system reduces noise level by 70 percent; the D.E.S.S.™ Key provides beginners a safe way to progress skills; iBR is the first watercraft breaking system for emergency stop; an electronic reverse feature makes docking easier; and Rotax 900 ACE is the most efficient engine combustion technology with ECO mode reducing emissions. All this—at half the cost of previous models.

Designed by: BRP Design & Innovation Team for BRP inc.

Contact: Denys Lapointe, IDSA

Belkin Car Power Valet

The Belkin Car Power Valet charger delivers superb charging for USB-powered devices without compromising materials and technology. The highly efficient machined aluminum charger connects to the cigarette lighter power receptacle. A smart chip automatically registers the devices connected via a braided lightning cable to charge at the highest possible speed, while protecting from excess current and voltage. A convenient, magnetic puck holds the lightning cable and a leather pouch carries the charger and the cable.

Designed by: Mitchell Suckle, IDSA, Peter Schmidt, Oliver Seil, IDSA and Eric MacDonald of Belkin Innovation Design Group for Belkin International

Contact: Mitchell Suckle, IDSA

Boostrac

The Boostrac tire navigates desert driving with optimal traction by forming gaps among blocks, in all directions, through the principle of tread warping. In addition, the changeover has the effect of raising the vehicle’s height and preventing it from sinking in dirt to make continued driving possible. This tire not only reduces manufacturing costs through the use of a modular manufacturing configuration, but also lowers the consumer cost burden, reducing waste and ultimately contributing toward saving the environment.

Designed by: Kang Seung-koo and Choi Yoon-jin, Hankooktire Design Team; Samir Sadikov, Pforzheim University student

Contact: sy.lee@hankooktire.com

Alpike

The Alpike tire is prepared to take on any tough weather, providing optimal dry grip cornering and down-force performances in general and heavy snow driving conditions with wide lateral grooves that are formed by the pneumatic pump in the hub. In addition, the changeover has the effect of raising the vehicle’s height and preventing it from sinking in snow to make continued driving possible. This tire not only reduces manufacturing costs through the use of a modular manufacturing configuration, but also lowers the consumer cost burden: It also reduces waste and ultimately contributes toward saving the environment.

Designed by: Kang Seung-koo and Choi Yoon-jin. Hankooktire Design Team; Lucia Lee, Pforzheim University student

Contact: sy.lee@hankooktire.com

Hyblade

Heavy rain is no match for the Hyblade tire. It provides optimal dry grip, cornering and down-force performances in general and heavy rain driving conditions: Complete drainage performance is achieved by wide holes that extend to the hub. In addition, when the vehicle is submerged in water, its waterwheel configuration enables the vehicle to be steered out of the water. This tire, with its lifespan maximized through an airless structure, contributes toward saving the environment.

Designed by: Kang Seung-koo  and Choi Yoon-jin of Hankooktire Design Team; Andreas Hartl, Pforzheim University student

Contact: sy.lee@hankooktire.com

Exploring Automobility

Concept visualizations of the potential of autonomous vehicles—automobility—is an interactive exploration of thinking about the future of autonomous driving and the possibilities it will create for on-demand delivery services and the workspaces of the future. The project represents an informed point of view based on years of experience working with various companies in the automotive space. The website visualizes three scenarios inspired by patterns that we have observed across all of the firm's transportation design work in recent years. Each scenario illustrates the power of semi-autonomous and autonomous vehicles and the role they will play in lives from systemic, technology and human-centered perspectives.

Designed by: IDEO

Contact: astangarone@ideo.com

Pages