Automotive & Transportation

Dash Cam F770

DASH CAM F770 helps determine the cause of the accident and the physical elements that lead to the accident using accurate information. Existing dash cams are too large, often impeding the driver's view. F770 is mounted securely to the car window with a sliding system which enables easy attachment and detachment. A minimal, stylish design with newer materials saves on manufacturing costs.

Designed by:  Hyun Ju Lee, Seung Ho Lee, Eun Ho Choi of in-house Design Team at THINKWARE

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BON is the future airless tire  Natural plant leaves and animal bones have various structural efficiences. In BON, informal pattern structure known as Voronoi, was applied to create structural stability while achieving maximum weight savings. Voronoi resembles cell division, animal patterns, honeycomb and the cell shape of leaves. Existing airless tires have unidirectional structure. BON applies Voronoi to endure the load under any driving conditions.
Designed by: Tae-min Kim of Tire Design for KUMHOTIRE Corp.

Kia Telluride

The Kia Telluride concept is a striking three-row seven-passenger luxury SUV concept that features a modern and upright shape, a muscular stance and state-of-the-art technology to care for its occupants. It's based on an existing platform and reveals the brand’s interest in potentially offering a new premium SUV.

Designed by: Tom Kearns, Erik Klimisch, Kurt Kahl and Susan Yoo of Kia

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Horizon is a new train seat that allows for 20 to 30 percent more seats per carriage as well as increased standing room. Horizon is designed to provide an immediate solution to cope with overcrowding on mass transit. 

Designed by: Paul Priestman, Kirsty Dias, Son Tran, Nick Moyes and Mike Lambourn of PriestmanGoode for the Rail Safety and Standards Board (RSSB)

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Nothing can stand in your way with Flexup. This single-wheeled device allows users to weave through city streets effortlessly, providing them unparalleled mobility. With a small repulsive force between individual motions of expanding tread blocks, this electromagnetic force-activated transporter allows smooth riding on obstacles and even on stairs. Flexup can freely turn corners on flat ground by using the tilting principle inspired by skiing motions. The user controls the direction according to the up and down behavior of the left and right footrests. 

Designed by: Seung-ju Kwak and Seung-koo Kang of Hankooktire and Hayden Alexander Lapiska of University of Cincinnati for Hankooktire Co., Ltd.

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BMW 5 Series Sedan

The BMW 5 Series is the embodiment of the modern business sedan thanks to its dynamic and simultaneously elegant appearance. The challenge was to convincingly meet today’s expectations that are placed on a vehicle of its class: aesthetic athleticism, state-of-the-art technology and connectivity. The interior focuses on balancing dynamic driver orientation with an airy ambience and perfect ease of operation. High-quality materials, excellent seating comfort and intuitive operating concepts are the ingredients for relaxed journeys. 

Designed by: BMW Group


Niu M1 Electric Scooter

The Niu M1 Electric Scooter is elegant, reliable, thoughtful and smart—a two-wheeler for the urban commuter. The scooter is part of a sustainable lifestyle brand, redefining what electric energy means to future transportation. The M1 is built to fit motorcycle safety standards. A companion app provides theft tracking, road conditions and mileage reminders. 

Designed by: Niu innovation lab and Token Hu for Beijing Niu Technology Co., Ltd.

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Scooter for Life

The Scooter for Life is designed to be a practical, safe and intuitive way to help seniors maintain independence through greater mobility. Two large wheels in the front and one small wheel in the back provide stability. The scooter only moves when the user releases the brakes, making it more stable. A large front basket is convenient for shopping. Optional electric power allows users to switch modes when powering it by foot becomes strenuous. A "take me home" function helps those with mild forms of dementia to return home safely.

Designed by: Paul Priestman, Dan Window and Mike Lambourn of PriestmanGoode for The Design Museum in London

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Green Hive Concept

This product is a new type of all-in-one tire wheel which can be used semipermanently by continuously refilling the tread part which is related to the life span of the tire. By replacing the tread part which can be worn-out eventually, the life span of the whole product can be outstandingly prolonged. 

Designed by: Seung-Il Choi, Tae-Nyun Kim, Hyo-Joong Kim, Jae-Woon Jung of Nexen Tire Corp.; Min Ki Jung, Seung Hoon Kim of KIA Motors

Contact: Hyo-Joong Kim

Smasher Concept

Kumho Smasher is a versatile and extreme concept tire which features advanced grip technology, hard grinders and tread wear patterns to cope with steep slopes and disaster zones from earthquakes, fires and floods. This concept tire would be equipped with a self-developing system inside the tire—developed through biomimicry of octopus leg adsorption. An octopus has the ability to adhere to every facet because of the many suckers inside its legs. This design maximizes ‘Smasher’ traction performance in rugged areas.

Designed by: KUMHO TIRE

Contact: Hae Rim Jung