Automotive & Transportation


Nothing can stand in your way with Flexup. This single-wheeled device allows users to weave through city streets effortlessly, providing them unparalleled mobility. With a small repulsive force between individual motions of expanding tread blocks, this electromagnetic force-activated transporter allows smooth riding on obstacles and even on stairs. Flexup can freely turn corners on flat ground by using the tilting principle inspired by skiing motions. The user controls the direction according to the up and down behavior of the left and right footrests. 

Designed by: Seung-ju Kwak and Seung-koo Kang of Hankooktire and Hayden Alexander Lapiska of University of Cincinnati for Hankooktire Co., Ltd.

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BMW 5 Series Sedan

The BMW 5 Series is the embodiment of the modern business sedan thanks to its dynamic and simultaneously elegant appearance. The challenge was to convincingly meet today’s expectations that are placed on a vehicle of its class: aesthetic athleticism, state-of-the-art technology and connectivity. The interior focuses on balancing dynamic driver orientation with an airy ambience and perfect ease of operation. High-quality materials, excellent seating comfort and intuitive operating concepts are the ingredients for relaxed journeys. 

Designed by: BMW Group


Niu M1 Electric Scooter

The Niu M1 Electric Scooter is elegant, reliable, thoughtful and smart—a two-wheeler for the urban commuter. The scooter is part of a sustainable lifestyle brand, redefining what electric energy means to future transportation. The M1 is built to fit motorcycle safety standards. A companion app provides theft tracking, road conditions and mileage reminders. 

Designed by: Niu innovation lab and Token Hu for Beijing Niu Technology Co., Ltd.

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Scooter for Life

The Scooter for Life is designed to be a practical, safe and intuitive way to help seniors maintain independence through greater mobility. Two large wheels in the front and one small wheel in the back provide stability. The scooter only moves when the user releases the brakes, making it more stable. A large front basket is convenient for shopping. Optional electric power allows users to switch modes when powering it by foot becomes strenuous. A "take me home" function helps those with mild forms of dementia to return home safely.

Designed by: Paul Priestman, Dan Window and Mike Lambourn of PriestmanGoode for The Design Museum in London

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Green Hive Concept

This product is a new type of all-in-one tire wheel which can be used semipermanently by continuously refilling the tread part which is related to the life span of the tire. By replacing the tread part which can be worn-out eventually, the life span of the whole product can be outstandingly prolonged. 

Designed by: Seung-Il Choi, Tae-Nyun Kim, Hyo-Joong Kim, Jae-Woon Jung of Nexen Tire Corp.; Min Ki Jung, Seung Hoon Kim of KIA Motors

Contact: Hyo-Joong Kim

Smasher Concept

Kumho Smasher is a versatile and extreme concept tire which features advanced grip technology, hard grinders and tread wear patterns to cope with steep slopes and disaster zones from earthquakes, fires and floods. This concept tire would be equipped with a self-developing system inside the tire—developed through biomimicry of octopus leg adsorption. An octopus has the ability to adhere to every facet because of the many suckers inside its legs. This design maximizes ‘Smasher’ traction performance in rugged areas.

Designed by: KUMHO TIRE

Contact: Hae Rim Jung

Sealant Tire Concept

Kumho’s Sealant Tire concept puts safety at the top of the list when you hit the road. The new tire would have a special material inside that prevents air from leaking from the tire, even when it’s punctured by a sharp object. This would give the tire a longer life—and give drivers a safer journey.

Designed by: 

Contact: Hae Rim Jung

Ninebot A1-Upgradable Smart Single Wheel Self-Balancing Vehicle

Ninebot A1-Upgradable is a smart, single-wheeled, self-balancing, electric mover that covers short distances. Ride the compact Ninebot A1 by moving your body's center of gravity to control the vehicle's forward and backward motions. LED lights display the charge status. There's room to upgrade the battery to increase speed and mileage. Ninebot A1 can be connected to a mobile device app that offers features such as gauging the condition of the product and finding other Ninebot users. Ninebot A1 is compatible with a variety of accessories, such as a parking bracket, which are sold separately.

Designed by: Xiao ying Liu and Lei Liu of Ninebot, Inc.

Contact: Xiao y. Liu


Ninebot mini is the smallest, lightest, two-wheeled, self-balancing scooter, Riding on this this is four times faster than walking. It can also handle more types of terrain than a bicycle or a car. Ninebot mini can be connected to a mobile device app for remote control. It's compact enough to store indoors or in a car trunk. Even stairs don't stand in the way of a Ninebot mini; simply lift the lightweight product for portability.

Designed by:  Lei Liu of Ninebot, Inc.

Contact: Lei Liu

2017 Hyundai Elantra

The all-new, 2017 Hyundai Elantra features a bold aerodynamic design; a comprehensive suite of safety features; modern interior styling with class-above features; and user-friendly technologies. It continues to be one of Hyundai’s all-time, best-selling models, known for its significant value advantage in a highly competitive compact car segment. The new Elantra is priced $100 less than the award-winning model it replaces and offers two, new, efficient powertrains for enhanced fuel economy, better ride quality and improved noise insulation.

Designed by: Hyundai

Contact: John Krsteski, IDSA