Automotive & Transportation

E-pit Ultra-Fast Charging Station

This new electric vehicle charging station was designed to alleviate customer anxiety. To inform their work the design team analyzed user charging journeys for different types of vehicles in various environments.

Designed by: Taewon Hong and Donghyun Kim of the Hyundai Design Center, Hyundai Design Innovation Group and Junghyun Cho and Jinyoung Kim of Citrus Design

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Hyundai IONIQ 5

The IONIQ 5 is a midsize compact utility vehicle and is the first model in Hyundai’s new IONIQ brand dedicated to battery electric vehicles (BEV). The IONIQ 5 is built upon a BEV architecture called E-GMP (electric-global modular platform), enabling it to have unique proportions on an elongated wheelbase. The spacious, customizable interior feels like a home away from home and includes eco-friendly materials for many touchpoints. Its strong performance, ultra-fast charging, advanced connectivity, and driver assistance offer the ultimate driving experience while ensuring safety.

Designed by: Hyundai Design Center

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ST-One is a 20-inch shaft-drive foldable intelligent e-bike. It was developed to provide a short-distance travel tool for urban users. The whole vehicle is composed of less than 10 modules. It replaces the traditional chain drive with a maintenance-free shaft-drive design, giving users a much smoother and safer riding experience. The built-in smart sensor detects the riding terrain in real time and adjusts the power output accordingly. With the introduction of a pressure casting technique, the vehicle is more impact-resistant and stronger. It was designed for easy manufacturing and easy maintenance while reducing the waste of raw materials.

Designed by: Fan Feng for HONGJI

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Uber Beacon

The Uber Beacon is a simple and effective tool designed to make the rideshare experience more effective and seamless. It is Uber’s latest dashboard-mounted visual communication device that helps drivers and riders find one another faster and more reliably. The sensor technologies provide more precise pick-up and drop-off locations. Its bright U-shaped light makes Uber car recognition a snap, even in bad weather. The light’s color can be personalized on your app, or riders who are colorblind can set it to flash at a certain rate. The interior-facing LED matrix display can give riders safety tips, such as “wear your seatbelt,” “exit curbside,” or “watch out for cyclists.” 

Designed by: Dan Harden, IDSA, Elliot Ortiz, Britt Jensen, and Kellee Kimbro of Whipsaw Inc. for Uber and Monina Dolan of Uber

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The NEOLIX X3 is a full-stack L4 autonomous vehicle. It features multiple radar and vision capabilities and is equipped to guarantee L4 autopilot capability. The rounded shape and aerodynamic body design reduce the cognitive pressure of new users to ensure NEOLIX X3 interacts with consumers easier. The intelligent battery system allows for 24/7 operations, and the modular design powered by AI capabilities can adapt to multiple scenarios. The large multi-touch screen, multi-mic array, loud volume speaker, and multi-channel interactive hardware are suitable for outdoor conditions. The NEOLIX X3 can be easily used and maintained through an app on a mobile device.

Designed by: Yang Zhe, Bian Qingqiu, Wang Chao, and Si Getai of NEOLIX

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Alpha 85S Jump Starter

The Alpha 85S was developed to help users jump-start their vehicle even in extreme environments and even when the car’s battery has completely run out. It reliably functions down to -40 degrees Celsius. It features a robust and compact design with 2,000-ampere high-rate batteries. The friendly, functional interface makes operation simple and efficient. The 20,000mAh high-capacity battery cell can support the power supply requirements for peripheral products (mobile phones, tablets, air pumps, etc.) and supports 12-volt displacement 8.5-liter gasoline and 6.0-liter diesel models. People who live in extremely cold regions no longer need to worry about starting their car. 

Designed by: Yang Wang of Industrial Design Center for Aukey Technology Co., Ltd.

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Persuasive Electric Vehicle

The Persuasive Electric Vehicle is a last-mile tricycle-style mobility concept designed to solve urban mobility challenges. It combines the agility of a bicycle and the comfort of an electric vehicle. 

Designed by: MIT Media Lab Science Group, Michael Lozano, Dustin Garrett, and Yukihiro Kajita of DENSO International America Inc. Creative Design for DENSO Corp.

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e-TOPs Hybrid Tire

The e-TOPs Hybrid Tire explores the tire of the future by maximizing the advantages of pneumatic and airless tires while minimizing their disadvantages. 

Designed by: Changjung Park, Chulwoo Kwark, Soonwook Hwang, Byeonghyun Jo, and Soomin Kim of KUMHO TIRE Co.

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e-NIMF Airless Tire

The e-NIMF Airless Tire envisions the tire of the future. No more air pressure checks, no more flat tires, and no more blow outs—a lot less to worry about when driving your car. 

Designed by: Changjung Park, Chulwoo Kwark, Soonwook Hwang, Byeonghyun Jo, and Soomin Kim of KUMHO TIRE Co.

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VISION-S Prototype

The VISION-S Prototype is a glimpse into the future of mobility, encompassing the evolution of safety, comfort, entertainment, and adaptability. Embedded in the car are 33 sensors that detect and recognize people and objects inside and outside and provide highly advanced driving support. The 360 Reality Audio provides a deep and immersive audio experience through speakers built into each seat that encapsulate passengers in sound. The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. 

Designed by: Creative Center, Sony Corporation

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