Automotive & Transportation

Persuasive Electric Vehicle

The Persuasive Electric Vehicle is a last-mile tricycle-style mobility concept designed to solve urban mobility challenges. It combines the agility of a bicycle and the comfort of an electric vehicle. 

Designed by: MIT Media Lab Science Group, Michael Lozano, Dustin Garrett, and Yukihiro Kajita of DENSO International America Inc. Creative Design for DENSO Corp.

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e-TOPs Hybrid Tire

The e-TOPs Hybrid Tire explores the tire of the future by maximizing the advantages of pneumatic and airless tires while minimizing their disadvantages. 

Designed by: Changjung Park, Chulwoo Kwark, Soonwook Hwang, Byeonghyun Jo, and Soomin Kim of KUMHO TIRE Co.

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e-NIMF Airless Tire

The e-NIMF Airless Tire envisions the tire of the future. No more air pressure checks, no more flat tires, and no more blow outs—a lot less to worry about when driving your car. 

Designed by: Changjung Park, Chulwoo Kwark, Soonwook Hwang, Byeonghyun Jo, and Soomin Kim of KUMHO TIRE Co.

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VISION-S Prototype

The VISION-S Prototype is a glimpse into the future of mobility, encompassing the evolution of safety, comfort, entertainment, and adaptability. Embedded in the car are 33 sensors that detect and recognize people and objects inside and outside and provide highly advanced driving support. The 360 Reality Audio provides a deep and immersive audio experience through speakers built into each seat that encapsulate passengers in sound. The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface. 

Designed by: Creative Center, Sony Corporation

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Bird Two

While other scooters on the market are designed solely for personal use and, therefore, have a limited street life when ridden by hundreds of users a day, the Bird Two is designed to be durable enough for mass rentals while delivering both enhanced safety and a superior ride. The designers approached the design holistically with a focus on safety, rider comfort, and product longevity. The result is an ownable, recognizable iconic design that, along with its great build quality, establishes a signature for the brand that is recognizable in a crowded market of essentially identical competitors.

Designed by: Josh Morenstein, Nick Cronan, David Hyun, and Florent Alexandre of Branch Creative for Bird

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Elroy Air Chaparral

Demand for rapid logistics has spiked globally. Traditional infrastructure like roads and airports are not scaling to meet global demand, traffic congestion is at an all-time high, and over 1 billion people live in communities outside the reach of reliable roadways. The Elroy Air Chaparral has the ability to improve the quality of life globally by increasing access to time-sensitive critical supplies. It is an autonomous air vehicle transport solution that leapfrogs traditional infrastructure. It delivers and retrieves cargo, up to 300 pounds over a 300-mile range, without human contact. Now hard-to-reach communities don’t have wait to receive critical goods, such as medicine and food. It can also be used in disaster relief situations to resupply critical goods for the military, and to deliver goods to extreme climates, such as rural Alaskan communities—all without risking pilot lives. The Chaparral is distinguished from military, general aviation, and consumer drones while still projecting a gravity appropriate to a high-powered piece of future logistics equipment.

Designed by: Colin Owen, Clint Cope, Terik Weekes, Isaiah Jones, and Sean Belardo for Elroy Air

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Hyundai 45

The Hyundai 45 concept sets new standards for the upcoming electric vehicle era. It shifts the idea of a vehicle as an object for mobility to one that offers a comfortable room-like interior. All interior elements deviate from typical automotive interiors to create a living space consisting of furniture, blinds, and mood lighting. The roominess is achieved by placing the battery flat in the lower part of the vehicle. The exterior design is a departure also. Rather than a traditional square-shaped construction, all unnecessary elements were minimized and a diamond shape was used in which the glass and the door merge into a single surface.

Designed by: Hyundai Design Center for Hyundai Motor Company

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EV Concepts

Powersports (snowmobiles, personal watercraft, side-by-sides, ATVs, and motorbikes) have evolved a lot over the decades with one major barrier: there are very few reliable high-performance models that use anything other than combustion engines. It is one of the last industries to consider electrification because of the difficulty of recharging in remote areas, where these products are usually used. Although still in the early stages of exploration, the six EV Concepts were designed to provide a glimpse into what alternative energy sources could hold for the future of the powersports industry. 

Designed by: BRP Design & Innovation Team

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2020 Sonata

The 2020 Sonata four-door coupe introduces Hyundai’s “Sensuous Sportiness” design philosophy. It represents Hyundai’s new focus on creating emotional value using proportion, styling and technology.

Designed by: Hyundai

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Hyundai Le Fil Rouge Concept Car

The Le Fil Rouge is a reinterpretation of Hyundai’s 1974 Coupe Concept. It marks the beginning of the Sensuous Sportiness era, a design theme that will appear on all future Hyundai vehicles.

Designed by: Hyundai

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