Ting Chen, IDSA, has been recognized with 2 London Design Awards and multiple Indigo Awards for her innovative work on Presto, a mobile app tailored to the LGBTQ community. Presto offers personalized beauty recommendations by analyzing facial features. It specifically aids individuals who wish to feminize masculine facial traits or incorporate artistic makeup into their daily look. The app promotes inclusivity and self-expression by providing tailored makeup advice and educational content, addressing the unique needs and challenges faced by the LGBTQ community in beauty and makeup application.
Presto’s goal is to offer accessible resources and guidance that facilitate a deeper understanding of facial attributes and makeup techniques tailored to individual needs and preferences. Through education and support, Presto strives to promote self-expression and inclusivity within the LGBTQ+ community and beyond.
Utilizing AI technology, the app scans and analyzes users’ facial features. Through this advanced technology, Presto provides personalized makeup recommendations to meet each user’s specific needs and preferences. Furthermore, Presto seeks to promote understanding of the broader spectrum of differences between male and female facial structures through educational channels, bridging the knowledge gap and fostering inclusivity within the community.
As an active member of the IDSA community, Ting credits the organization for broadening her design perspective and inspiring innovative solutions in her UX work. She emphasizes, “Engaging with professionals from different design disciplines within IDSA broadened my perspective and inspired innovative solutions in my UX work. IDSA provided access to a wealth of resources, including research papers, design tools, and trend reports. These resources were particularly beneficial in staying informed about the latest developments in industrial and UX design, which I incorporated into my work to drive innovation.”
"Engaging with professionals from different design disciplines within IDSA broadened my perspective and inspired innovative solutions in my UX work."
About Ting
Ting Chen, IDSA, is an award-winning product designer based in New York, currently leading e-commerce design for seller growth at Amazon Web Services. Her design philosophy focuses on elevating user satisfaction through innovative approaches and ensuring digital products align with users’ needs. With a passion for integrating technology to drive creativity, Ting specializes in enhancing the usability, productivity, and aesthetics of B2B and B2C e-commerce platforms. Her work in e-commerce and innovation has earned her prestigious accolades, including two London Design Awards, multiple Indigo Awards, and an A’ Design Award. As a dedicated member of the design community, Ting actively mentors emerging designers on ADP List.