West District Design Conference 2018 | Schedule

FRIDAY, April 6

White Stag Building- Room 142/144
White Stag Building- Room 150
1:00 – 1:30 Welcome | University of Oregon  
1:30 – 2:15 Skill Building Workshop | KeyShot (Group A)

KeyShot 7 Workflow Overview - Tips and tricks
If you’re interested in learning KeyShot quickly for a strong foundation in creating photorealistic images or want to catch a few things you may not have known, this workshop is for you. Topics covered include import options, assigning and editing materials, applying textures and labels, HDRI and physical lighting, cameras and more. Learn about new improvements with KeyShot 7 such as new materials, improved texture mapping, new procedural textures and workspaces. You’ll also walk away with tips and tricks to make your KeyShot workflow more efficient.

Speaker: Jeff Hayden, Luxion, Inc.

Portfolio Workshop (Group B)
2:30 – 3:15 Skill Building Workshop | KeyShot (Group B)

KeyShot 7 Advanced Feature Overview 
Looking to get the most out of KeyShot? In this workshop you will learn how to use the Pro features of KeyShot 7. You’ll be able to create high-quality visuals even faster after learning about multi-materials, the material graph, geometry editor, model sets, studios and the configurator. Animation and KeyShotXR will also be covered.

Speaker: Jeff Hayden, Luxion, Inc.

Portfolio Workshop (Group A)
3:15 – 4:00 Coffee Break 
4:00 – 5:00

Ecosystem Driven Product Development

In today’s highly competitive and rapidly evolving market landscape, products are evolving into open, integrated ecosystems that drive value for a network of users. More and more, designers are tasked with defining and creating a holistic product vision that clearly communicates a compelling and meaningful experience across digital and physical touchpoints.
Katharine Hargreaves will reveal how UX design tools can be used to understand your audience and rapidly ideate and prototype products that meet real user needs. You’ll learn techniques to design for human interactions and emotions, and tools to communicate where your product fits and how it provides value.                                                                        

Speaker | Katharine Hargreaves and Sara Anani of WeCoCreate

What's Happening in 3D Body Scanning: Applications for Industrial Design

Come experience firsthand with Susan Sokolowski, PhD, the latest technologies used for 3D body scanning. The University of Oregon is a partner of the Human Solutions Size North America Study, and attendees will get to see behind the scenes how the study was designed, the equipment used and even have a chance to be scanned. This is the largest, human anthropometric study in North America. Students from the University of Oregon’s Sports Product Design graduate program will also show how they have been integrating 3D scans into innovative design.

Speaker | Susan Sokolowski, University of Oregon

5:15 – 5:45 Keynote | Do Everything, Know Everything, Work Fast: A Guide for the New Age of Design Consulting

In the past decade, dozens of studios and agencies have been merged or acquired by larger businesses looking to further integrate design. As design increasingly is given a seat in the boardroom, the design consulting industry has been evolving in the background.

Eddie Licitra, a senior industrial designer at McKinsey Design’s LUNAR studio, will share an insider take on what this means for growing designers, the design process as a whole and the possibilities for the future.

Speaker | Eddie Licitra, LUNAR Design

5:45 – 6:00 Closing Remarks  
6:30 Meet Up (on your own)  


White Stag Building- Room 142/144
In front of the White Stag Building
8:30 – 9:00 Morning Coffee  
9:00 – 9:15 Welcome | University of Oregon  
9:15 – 9:45

My First Professional Presentation

Less than a year ago, I had the opportunity to set foot in the same room, in the same building, share four-year’s-worth of work to a room full of strangers and be recognized with an IDSA Student Merit Award. After exactly one year, I will be sharing some of the lessons that I’ve learned, the people I’ve met and the challenges I’ve faced that have helped me grow and embrace the design process. Even the weird, embarrassing and ugly bits. Yes sh!t sometimes happen. But hey, let’s work through it together.

Speaker:  Judy Leung, fuseproject

9:45 – 10:15

Methods in Informing Functional, Objective-Driven Design

Additive manufacturing has been shifting the conversation from traditional manufacturing processes to more modern and real-time innovations. Shannon Pomeroy, a Sport Researcher striving to bridge the gap between function and design, will touch on this unique process for large scale consumerism and how the definition of design can evolve alongside this movement.

In particular, Pomeroy will discuss what design thinking means for a biomechanist and how function and big data enter the conversation. As additive manufacturing changes the origin of an idea and a direction, what does that mean for the voice behind a design built for performance?

Speaker | Shannon Pomeroy, adidas

10:15 – 10:45

The AI Paradox: Artificial Intelligence & American Ignorance

Design and innovation in the United States have always been at the heart of American Exceptionalism. With the rise of advanced technologies, the demand for designers who can bridge the human soul and the machine mind is greater than ever.

At the same time, these technologies are further enabling American society to embrace superficial information as a suitable substitute for design expertise.  The gulf between intelligence and ignorance increases by the day, to the point where the true meaning of each is misapplied and misunderstood.

Greg Aper, IDSA, of Whipsaw, will discuss the surprising connections between these seemingly paradoxical phenomena and how designers are equipped uniquely to face, address and solve the challenges that will arise in the future of AI.

Speaker | Greg Aper, IDSA, Whipsaw

10:45 – 11:15 Break

CRAVE Mobile Design Factory - Full day pop-up retail & product experience. Recently featured on Core 77

11:15 – 11:45 Design THINK - On Your Feet       

Wilson Smith is a Senior Footwear Designer of 34 year’s from Nike Inc., Beaverton, OR.  During this time he witnessed & played a role in the significant cultural evolve and footwear design expressions of the athletic industry.  Smith has led the creation of products for some of the greatest athletes in Nike’s history, including Andre Agassi, Serena Williams, and Michael Jordan.  In addition, his projects of passion engage athletes of all abilities. 

Wilson speaks about the necessary spark, exploration, and mix required in design thinking, to best express design solutions, that feature focus and empathy to the end users needs. 

Speaker | Wilson Smith, Nike

11:45 – 12:15

A Conversation With My Younger Self...

Leaving school, I didn't know what kind of designer I wanted to be. I certainly didn't think about starting a company, much less a sex toy company. I just knew I wanted to make a difference through design. The path to figuring out a career was not straightforward. In retrospect, there were things I wished I knew or have done differently that perhaps could have made things a bit easier. On the same token, I'm glad I followed my instincts on a few things that helped me to find path for myself. I would love to share a few experiences through my journey of navigating employment, building a company, and creating a community.

Speaker | Ti Chang, IDSA, Crave



12:15 – 1:15  Lunch CRAVE Mobile Design Factory
1:15 –  1:45pm

Furnishing Utopia, Cultural Research and Design Collaboration

Furnishing Utopia is a design collective with the mission to bring designers together from all around the world to design in response to utopian design cultures and philosophies through workshops, exhibitions and collaborative projects and partnerships.  Since our debut in the spring of 2016, we have exhibited works from 14 studios developed out of two week-long workshops exploring the American Shaker culture and values. Since the debut, the collective has exhibited the work in New York City, Chicago, and Stockholm. We will talk about how the project came about and how it has developed and evolved.

Speakers | John & Wonhee Arndt, Studio Grom

1:45 – 2:45 Student Merit Presentations #1   
2:45 – 3:15 Coffee/Snack Break CRAVE Mobile Design Factory 
3:15 – 4:15 Student Merit Presentations #2  
4:15 – 5:00 Break CRAVE Mobile Design Factory 
5:00 – 6:00 Panel Discussion | Moderated by Henry Hiltner  
6:00 – 6:30 Closing Remarks, Univ. of Oregon | SMA Winner Announced, Josh Nelson, IDSA, West District Education Rep  
6:30  9:00 Closing Party | hosted by Wacom, 1455 NW Irving St., Suite 110  

Thank You to Our Sponsors, Media Partners & Exhibitors

Gold Level

Bronze Level