Sustainability Deep Dive 2021 - Schedule

 

Wednesday, June 9, 2021

All times are Eastern Daylight Time (EDT)

 

11:00 am

Deep Dive Kickoff

Stephan Clambaneva, IDSA | IDSA Board of Directors

11:05 am

Emcee Welcome Remarks

Kevin Bethune | dreams • design + life & Sayeh Dastgheib-Beheshti, IDSA | sayeh.ca

11:10 am

Sustainability as the Driver of Change

Daniela Bohlinger | BMW Group Design

The question I’ve asked myself plenty of times is: “Do I have the skills and the power to really change something, and are we really committed to a shift?” This is, upon my experience, the trickiest question you must ask yourself and of the organization for which you are working.

Where is sustainability embedded within your systems? By designing products, services and experiences, designers have the power to ask a whole new set of questions that will provide the new settings to lead your industry into necessary change. 

11:50 am

Design the Waste Out with Circularity 

Kari Herlevi | Sitra

The pandemic has made us realize how interconnected the world is and how wasteful and unstable our economic system is. There is a growing need for a more resilient economy post-pandemic where circular economy should be the main pilar of rebuilding the economy through new ownership models, behavior models and technology. Circular economy has the potential to minimize extraction of finite resources, address climate change and halt biodiversity loss. At the same time, both business-to-business and business-to-consumer customers are asking for sustainable and circular solutions. By applying these new models now, companies can be forerunners and pursue both economic and environmental benefits. 

12:30 pm

Design for Dystopia

Krystal Persaud | Grouphug Solar

The world has all the chairs and lamps it needs. As a product designer, Krystal Persaud knows it’s sacrilegious not to drool every time she sees a high-end chair or lamp, but she’s sick of them. While she can’t decide what products should be made, she consciously puts her skills towards design activism and highlighting issues that need more awareness. It frequently entails tackling subjects that are not super sexy (i.e. energy, education, justice). In this talk, Persaud discusses how to tackle "designing for dystopia" while staying optimistic. 


Break ------------------------ 1:10 - 1:30 pm ------------------------ Break


 

1:30 pm (breakout A)

Life-Centered Design Handbook 

Tim McGee | LikoLab

Life-centered design is an attempt to recognize and provide language around the expansive nature of design today, including the primary realization that people are nature, and our designs and artifacts are natural parts of the biological ecosystems of earth. This presentation will highlight the concept of Life-design, and the emerging language and practices that address the need for a broader context of design. The presentation also will include tips and tools that designers can bring to their practice to engage and enhance their own Life-Centered practice.

1:30 pm (breakout B)

Sustainability Is a Journey—Taking Those First Steps

Theresa Millard & Jeff Zeman | TrueNorth Collective

Design for Sustainability as a critical addition to product development processes is beginning to find a voice within companies. With heavy lifting expected at the earliest stages of a project, Industrial Designers may find it difficult to add the weight of sustainability. For creatives, it can be overwhelming to find the right path. 

With this session, we will walk through key tools and methods that we have developed as part of the Design for Sustainability program for a large global manufacturer. We will introduce a systematic structure that is foundational to focusing efforts and decision making for product and process improvement with an environmental lens. We will also host a sharing framework to identify challenges and opportunities from the Industrial Designer point of view.  

1:30 pm (breakout C)

Cut The Crap: How to Consider CO2 Emissions in Your Design Decisions

Vinay Bhajantri  |  INDEED Innovation

While carbon emission reduction (or neutrality) is on many strategic agendas, taking action is no easy feat. In this session, you will learn how to apply the principles of a Life Cycle Assessment (LCA), bringing CO2 emissions to the decision table in order to factor the environmental impact of your design decisions into all the stages of a new product, process or service.

This session is sponsored by Indeed Innovation.

2:30 pm 

Guiding Manufacturers toward the Future of Sustainable Packaging

Kelsey Moffitt | Loop Global

Single use packaging waste is one of the biggest topics in the global sustainability conversation today as it pollutes every corner of the globe. Take a deep dive with Kelsey Moffitt into the three-pronged approach of TerraCycle and Loop’s strategy to develop solutions for recyclable, recycled, and reusable packaging. Together the sister companies provide channels and platforms necessary for CPG manufacturers and retailers to make their packaging more sustainable and Eliminate the Idea of Waste.

3:10 pm

Day 1 Speaker Q&A Roundtable

Live Q&A session with Day 1 speakers. Don't miss your chance to ask them questions!

3:40 pm

Closing Remarks

Emcees: Kevin Bethune | dreams • design + life & Sayeh Dastgheib-Beheshti, IDSA | sayeh.ca

5:00 pm

Happy Hour!

Join in with your beverage of choice to meet your fellow makers!


 

Thursday, June 10, 2021

All times are Eastern Daylight Time (EDT)

11:00 am

Welcome Remarks

Emcees: Kevin Bethune | dreams • design + life & Sayeh Dastgheib-Beheshti, IDSA | sayeh.ca

11:10 am

The Making and Marketing of Sustainable Brands

Al Iannuzzi, Ph.D. | The Estée Lauder Companies

Al Iannuzzi, Vice President, Sustainability at the Estee Lauder Companies, will discuss why the world needs more sustainable products, providing insights from his book, Greener Products: the Making & Marketing of Sustainable Brands, and using case studies to illustrate how companies are integrating sustainability into business operations. He will also dive into how the Estee Lauder Companies embeds sustainability across the value chain as a Beauty Inspired, Values Driven company committed to environmental stewardship, creating a positive impact in communities, and supporting an inclusive and diverse workforce.

11:50 am

Good Energy by Design

Chandra Farley | Partnership for Southern Equity

While often unfamiliar to those most affected, energy and climate policies significantly impact our communities and the quality of the natural resources that affect our health and well-being. Utilizing equity as lens, we can account for differences in opportunities and burdens, as well as needs, to propose and pursue just and equitable solutions. Good Energy by Design will look at the ways co-design with communities marginalized by the climate crisis must be a priority to realize a regenerative, “good energy” future for ALL.

12:30 pm

Design that Addresses Global Challenges

Christian Engene | Above

I will be sharing our way of approaching global challenges and how to take action on high-level goals and corporate sustainability targets to overcome “talking and not doing.” This is by no means a silver bullet but a concrete and tangible process to implement sustainability in service and product design. We call this process designing sustainable products. It is based on methodologies and tools we all know as designers. The difference is in what questions we ask, the mindset we infuse, and how we integrate sustainable design in everything we do.


Break ------------------------ 1:10 - 1:30 pm ------------------------ Break


 

1:30 pm (breakout A)

Design for Sustainability Ability: Exploring Supply and Demand

Louise Manfredi, Ph.D. | Syracuse University 

This presentation discusses research-in-progress that seeks to understand the relationship between what design for sustainability (DfS) skills are taught in higher education, and what DfS skills are desired by industry. Sharing our preliminary results that look at the prominence of Design for Sustainability in universities in Australia, the UK, and the USA, we evaluate how academia has responded to the call to action from thought leaders in the circular economy, green capitalism, and cradle to cradle methodologies. We compare the current data with data collected a decade ago to track progress and now seek to open a dialog with design practitioners to understand DfS demand.

Does industry want industrial designers who have DfS ability? How highly is the ability prioritized? Is focused knowledge in sustainability preferred to a broader understanding? Ultimately, we want to understand how wide the chasm between Design for Sustainability supply and demand is, and strategize ways in which academia and industry can work together to bridge the gap.

 

1:30 pm (breakout B)

The Living Product Challenge: A Visionary Path for the Future of Products

Ren DeCherney | International Living Future Institute

Imagine products that improve our quality of life and bring joy through their beauty and functionality—products that give more than they take over their total life cycles, improving human health, the world’s ecosystems, and the climate through their very creation. The Living Product Challenge provides a framework and certification for designers, manufacturers, and corporations to demonstrate their leadership toward a regenerative product economy that is socially just, culturally rich, and ecologically restorative. 

Join ILFI to learn what the Living Product Challenge is and how you can use it in your work and see case studies from over 80 organizations that are already using the Living Product Challenge to transform the way they design and manufacture products.

1:30 pm (breakout C)

Deep Dive Cafe

Take advantage of this opportunity to network and make a professional connection.

2:30 pm

What If Every Designer Were a Climate Designer?

Marc O’Brien | The Determined

Designers produce waste while creating stuff. And that stuff eventually becomes waste. Even the experiences designers create use energy that is fueled by finite, dirty, harmful sources. It's the status-quo, it’s the "business as usual,” and it’s the "but we've always done it this way" mindset that got us into our current ecological and humanitarian crisis.

Designers are the translators of information. Designers play a hand in shaping culture. This responsibility is huge and something that more designers need to consider. Imagine all of that being applied towards the climate crisis. Imagine designers collaborating with the scientists, researchers, policy makers, and others on the front lines in addressing our climate emergency. What if every designer were a climate designer?

3:10 pm

Day 2 Speaker Q&A Roundtable

Live Q&A session with Day 2 speakers. Don't miss your chance to ask them questions!

3:40 pm

Closing Remarks

Emcees: Kevin Bethune | dreams • design + life & Sayeh Dastgheib-Beheshti, IDSA | sayeh.ca