The IDSA Pittsburgh chapter is the voice of the industrial design profession, advancing the quality and positive impact of design in the Pittsburgh, PA and surrounding areas.
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Pittsburgh News & Events
Design Process and Brand Experience
Design awareness is at an all-time global high and the focus of design theory is shifting from ‘the interplay of form and function’ to that of the ‘experience’ offered by a brand. Further, there is all this talk of big data and game theory while people continue to be more connected through the internet and social media. What does this mean to the practice of design? How can the design process assimilate these trends and evolve to connect with the present and the future?