Northeast District Design Conference 2018 | Schedule

FRIDAY, April 13

1:00 – 1:30pm Welcome | Alex Lobos, IDSA, Rochester Institute of Technology
1:30 – 2:30 Skills Workshop | Jeff Smith, IDSA, Autodesk
2:30 – 3:30 Skills WorkshopYour User Is the Hero   
Stories play an important role in how user experience designers make great products. Learn to consider your users during the design process with storytelling insights and start building better product experiences by focusing on the benefits of your product- not just its features.                                                                                                                                                                                                 Presenter |  Miguel Cardona, RIT
3:30 – 4:00 Coffee Break
4:00 – 4:45

Keynote Speaker | Touchy/Feely: Emotional Ergonomics to Inspire Meaningful Design Stories
How does petting a cat make you feel? What about biting into a cheeseburger? Or making your bed? Interactions with objects make us feel different emotions. Some feelings are personal because we bring our own unique memories and associations to the experience. Some feelings are more universal based on shared references and experiences.

Why does this matter to us as designers? It matters because we can only truly understand how people touch and feel objects if we also understand how the objects touch them and make them feel. And we can only truly optimize an ergonomic interaction if we understand the emotional context in which it occurs.

Joey Zeledón of Steelcase will focus on Touchy/Feely, an exploration of emotional ergonomics through human interactions with everyday objects and how to apply the Touchy/Feely approach to your daily design practice to create meaningful human stories around the products and experiences you make.

Speaker Joey Zeledon, Steelcase

4:45 – 6:15 Portfolio Reviews & RIT Tours
6:30 – 8:00 Welcome Mixer | Bevier Gallery, RIT

SATURDAY, April 14

9:00 – 9:30am Morning Coffee
9:30 – 9:45

Product TimeCapsule/ TAW
There are always exciting things happening at RIT. Learn about “Product TimeCapsule”, an exciting design archive part of our Vignelli Center for Design Studies. Also hear from “Thought at Work”, the annual design conference for students, by students.

9:45 – 10:15

PAKT One—The Road to Crowdfunding
Jordan Nollman, IDSA, CEO and principal of Sprout Studios, shares the six-month product development journey leading to a crowdfunding success for the PAKT One travel bag. Nollman will reveal lessons learned in the design and development process.

Speaker | Jordan Nollman, Sprout Studios

10:15 – 10:45

Cause and Effect in Design: Circular Systems Thinking in Practice
Designers have very powerful tools for making change and influencing the world. We live in a complex world full of interconnections. Everything we design affects and impacts other systems.  As design is a complex, rather than linear, process, it requires a mix of talent and knowledge. Empathizing with people, the core of design thinking, is crucial in the design process but it is not the whole story. Everything we design to address people’s needs has a wider influence—stories after stories—on entire systems, in different levels and forms. Mehrafza Mirzazad highlights some of these stories to help and inspire designers to create a thinking tool set for better predicting the outcomes of our designs. By appreciating the wider impact of our efforts, we can work towards shaping a world that works better for all of us. 

Speaker Mehrafza Mirzazad, HeartBrainSystem

10:45 – 12:15pm Student Merit Presentations
12:15 – 2:00 Lunch 
2:00 – 2:30

Design that Lasts
An economy of better, not more. Through rich theoretical analyses, supported by practical and inspiring examples, Jonathan Chapman of Carnegie Mellon University uncovers why users throw away products that still work and how we can design products that users can keep longer.

Speaker Jonathan Chapman, Carnegie Melllon University

2:30 – 3:00

One Design, Many Stories
Every day, designers have the ability to transform the stories of existing user needs into new narratives through product design. Yet for a product to be successful, these new narratives must be communicated to a variety of stakeholders in the design process.

Alisa Rantanen of Insight PD will examine how to frame and tailor a design’s story for clients and users, and how to ultimately build a portfolio that allows these designs to tell your story as a designer. She’ll discuss how to leverage the intersection of research and design to build these stories and share tips and tricks for visual storytelling to ensure they shine.

Speaker Alisa Rantanen, Insight Product Development

3:00 – 3:30

From Chocolate to Baby Strollers ...
What do chocolate and baby strollers have in common when it comes to design?  Justin Coble, IDSA, of Newell Brands, will discuss his eclectic career and how he has used emotional connections to drive meaningful consumer experiences in a wide range of product categories—from food to baby products.

Speaker Justin Coble, IDSA, Newell Brands

3:30 – 4:00 Coffee Break
4:00 – 5:00 Panel Discussion | Kim Sherman, IDSA, RIT
5:00 – 5:30 Closing Remarks, Alex Lobos, IDSA, RIT | SMA Winner Announced, Tod Corlett, Northeast Education Rep
6:00 – 9:00 Meet Up (on own)  | Bowling & Networking at Radio Social  

Thank You to Our Sponsors, Media Partners & Exhibitors

Bronze Level