ID Technique Deep Dive 2022


The ID Technique Deep Dive 2022 is built for industrial designers to upskill and explore the fascinating stages of the ID process where ideas come to life through drawings, renderings, and modeling.


This professional development event is a chance for you to get ahead of the curve on the latest ID visualization techniques, tools, and workflows. You will learn from some of the industries’ top talent and come away with practical skills to take back to the design studio and bring your work to the next level. You’ll learn what’s next in visualization as new technologies alter the methods we use to deliver products to market. 

Registration opens September 27, 2022.


Protective boot for diabetic foot ulcers, fractures and sprains concept development. Image provided by Michael DiTullo, IDSA for Defender.


Making the intangible reality is at the core of what industrial designers do every day. A wise design professor once said “a person who cannot communicate their ideas is on the same plane as one who has no ideas.” The act of capturing our insights and innovations lies in our ability to transform intangible thoughts into concrete concepts that users and stakeholders can respond to. If we can’t communicate our ideas, we can’t bring them into reality. A critical stage of our process involves bringing our design vision into the realm of the tangible; an image, or asset (sketches, renderings, CAD models, VR experiences, prototypes, etc.) that communicates our ideas and illustrates a design before it becomes a physical artifact.

Whether through whiteboard sketches, photo-realistic renders, or interactive VR environments, industrial designers play a pivotal role in communicating the big ideas that help people understand and envision a product that does not yet exist.  In many ways, a designer’s job is to help envision the future. By staying up to date on the countless tools and methodologies available, you will be able to deliver this vision for your clients, co-workers, and business counterparts. Visualization is the superpower of the designer, and these skills will help you create more impactful work and shape the future of industrial design.



Quality professional development

IDSA’s virtual Deep Dives enable attendees to learn from and interact with top-tier design leaders from around the world. Attendees can expect a comprehensive professional development opportunity for designers at every level. 

To help you position yourself as a subject matter expert within your company or with clients, IDSA has partnered with the digitial credentials organization Credly. Upon completion of both days of this event, attendees will receive access to a digital credential you can proudly display on your LinkedIn, website, email signature, and other digital platforms. It's a great way to level up in your career by showing off the new skills and professional development you've gained from this Deep Dive.



Planned topics include:

Sketching, CAD modeling, generative design, surfacing, design for manufacturing, VR/AR, remote collaboration, client presentation, storytelling, portfolios, parametric modeling, research and insights, 3D printing and additive manufacturing, rapid prototyping, color/material/finish, and visual identity systems