Getting It Made Deep Dive 2021 - Schedule

 

Wednesday, March 17, 2021

All times are Eastern Daylight Time (EDT)

 

11:00 am

Welcome Remarks

Emcees: Michael DiTullo, IDSA | Michael DiTullo LLC & Moni Wolf | Microsoft

11:10 am (presentation)

Designing for Non-Humans

Katie Lim | BARK

Dive deep into the world of designing for dogs. Katie will share stages of her process used to create special experiences for dogs and their parents. She'll also walk through her knowledge of hard and soft materials used in the toy industry, along with factory insights and manufacturing considerations. 

11:50 am (presentation)

Straw Connections

Kirk Morris, IDSA | Bradshaw Home

The drinking straw is a simple yet versatile utensil with a long rich history that has become as controversial as it is convenient. Straw Connections explores phases of the industrial design process through the experience of developing home goods, by drawing parallels to notable trends in drinking straws over the past decade. 

12:30 pm (presentation)

Everything is Connected

Beatrice Santiccioli | Beatrice Santiccioli Design Inc.

The phrase "everything is connected” reflects how Beatrice Santiccioli's design method develops and grows within a comprehensive and connected process of work that encompasses vision, design, and production. In her presentation, she will share some highlights of her “modus operandi” from a couple of projects with the intention to inspire and enrich your own processes.


Break ------------------------ 1:10 - 1:30 pm ------------------------ Break


 

1:30 pm (breakout A)

Workshop: Getting Ideas Out of Your Head and into the World

Craighton Berman | Manual

It’s a great time to be an independent designer. With new tools and services constantly being introduced, the ability to make things and get them in front of customers gets easier every day. The real challenge is deciding what to make and how to get it out of your head and into the world. This workshop will sketch through all of the stages required to bring a product to life independently—with a special focus on using Kickstarter—and will introduce a "Project Canvas" tool for attendees to use to shape their own ideas.

 

1:30 pm (breakout B)

Techno-Craft

Bradley Bowers | Bradley L. Bowers & Evan Stolatis | Stolatis Fabrication LLC

Using personal and collaborative projects, Evan and Bradley will share and discuss the ways in which technologies like Grasshopper and rapid prototyping have enhanced the transition from concept to creation. They’ll also share how these technologies have created a new language of design, where hi-technology and craft become intertwined in new and bold ways.

1:30 pm (breakout C)

From Render to Reality

Barry DienerColton Mehlhoff & Yariv Sade  | Stratasys

Have you wanted to take a Keyshot design on the screen and hold it in your hand—feel the texture, look at the color, see if the buttons are soft enough? Now you can. We will review the tools and practices to enhance product design and reduce time-to-market by going from render to CMF prototypes. This session is sponsored by Stratasys.

 

2:30 pm (presentation)

It Takes A Global Village: Bringing Hardware to Life

Wai-Loong Lim | Y Studios

A cool rendering can only get you so far. You got the client to buy into the dream, but then how do you actually get it into production? Is your design even manufacturable in the first place? 

With 25+ years of industrial design experience under his belt, Wai-Loong “Y” Lim has created a myriad of products in manufacturing quantities of hundreds to millions. Every product has a story and Y will narrate some of them in his webinar. Come join him as he takes you on a journey from ideation in San Francisco to sweating the details on the production floor in China, sharing some tips and tricks along the way. 

3:10 pm (roundtable)

Day 1 Speakers Q&A Roundtable

Live Q&A session with Day 1 speakers. Don't miss your chance to ask them questions!

3:40 pm 

Closing Remarks

Emcees: Michael DiTullo, IDSA | Michael DiTullo LLC & Moni Wolf | Microsoft

5:00 pm

Happy Hour!

Join in with your beverage of choice to meet your fellow makers!


 

Thursday, March 18, 2021

All times are Eastern Daylight Time (EDT)

 

11:00 am

Welcome Remarks

Emcees: Michael DiTullo, IDSA | Michael DiTullo LLC & Moni Wolf | Microsoft

11:10 am (presentation)

Marrying Tradition and Innovation in CMF

Sue Magnusson | Lucid Motors

Sue Magnusson is the Creative Director of CMF at Lucid Motors, responsible for Lucid’s overall CMF strategy from vision to concept to industrialization. Join her as she highlights how the Lucid design team deliberately started from scratch from a CMF perspective in order to build a foundation built on the company’s California DNA and its “Heart & Mind” philosophy. Also foundational was Sue’s own “Less is More” aesthetic and the teachings of minimalist design, which has allowed the purity and authenticity of design intent to come through in the Lucid Air.

11:50 am (presentation)

Zero to Woah, Awesome

A walk-through of the rapid toy product development process at Kiwico

Gavin Rea | Kiwico

The gap between the idea for a product and its arrival on a customer's doorstep is huge and full of unknowns. As part of an in-house team at Kiwico, Gavin has had the opportunity to take every step to bridge this gap with multiple products. He’ll go through the process step by step, showing problems he’s encountered and offering tips and tricks along the way. 

12:30 pm (presentation)

Shipping Success | Designing Start-ups From Vision to Impact

Nichole Rouillac, IDSA | level

Nichole, the founder of level design sf, will chat through the story behind the making of Tempo, showing the design process, mock-ups, prototypes, and details of working through manufacturing issues. The audience will get an in-depth look at how design intent was translated through manufacturing, with a behind-the-scenes look at DFM, and how the art of problem-solving and communication is a necessary skill that can determine if a product shines or crumbles. 


Break ------------------------ 1:10 - 1:30 pm ------------------------ Break


 

1:30 pm (breakout A)

Technical Soft Goods: Design Through Refine

Greg Bass | Telegraph Studio

As a designer, you will find that drawing and concept generation is only a small part of getting a great product to market. The process of working with factories is key to understanding manufacturing constraints. Personally testing and reviewing customer testing data is another huge learning opportunity to help refine the final product. When making a technical soft goods product, concept to finalization is not usually a straight path. You must be ready to listen to your collaborators. 

1:30 pm (breakout B)

999 Ways to Kill A Great Idea 

Tom Keegan | Tact Product Development

The internet makes people believe it's so easy to launch a product—and it truly has become easier than ever. However, it's also easy to underestimate the huge effort that happens after the design is completed, and before the product lands in a customer's hands. This presentation is a summary of the top (10-ish) things design professionals should know that could kill their project AFTER the design is "finished.” Take an empathetic journey to learn what's on the minds of other stakeholders between the end of the design phase and when the product is on-shelf, and how to use that to your advantage.

1:30 pm (breakout C)

Deep Dive Cafe

Take advantage of this opporturnity to network and make a professional connection.

2:30 pm (presentation)

Paths to Production

Alyssa Coletti | Nonfiction Creative & Kevin Stark | Stark Scott Studio LLC

Creating a great concept can be the easiest part of a project. In this session, we will discuss the steps that are needed both before and after the concept to bring a new product to life. What groundwork should be done to convince a manufacturer to choose and embrace your work? We will also discuss the revision, review, and rework processes that occur during development to refine and optimize your product for its release.

Alyssa Coletti and Kevin Stark have experience developing new products from the perspectives of both the manufacturer and the independent designer and will cover their backgrounds to help you better understand the process.

3:10 pm (roundtable)

Day 2 Speakers Q&A Roundtable

Live Q&A session with Day 2 speakers. Don't miss your chance to ask them questions!

3:40 pm 

Closing Remarks

Emcees: Michael DiTullo, IDSA | Michael DiTullo LLC & Moni Wolf | Microsoft