Getting It Made Deep Dive 2021 (GIMDD 2021)

The Getting It Made Deep Dive is built to highlight the critical stages of the industrial design process related to bringing a product out of the conceptual stages and into the marketplace.



A massive effort is required after the initial spark of an idea or initial sketch in order to see a product through to commercialization. Many will struggle and some will fail altogether before ever seeing their product on the shelf or in the hands of consumers. This Deep Dive will focus on how designers today can be best prepared to lead a project to success and ensure that end-users receive a valuable and enduring product experience. 

Join us online for two days on March 17 & 18, 2021 (4 hours each day) to hear from talented designers with proven product development track records who work across a broad spectrum of industries, including automotive/transportation, consumer products, fashion/street wear, home goods, and much more. These industry leaders will share their stories and experiences with the Getting It Made Deep Dive audience in an effort to provide insights and practical guidance that you can quickly implement into your own practice. 

Topics expected to be covered include (but are not limited to): prototyping, testing & validation, color/material/finish selection, tooling, vendor sourcing, manufacturing, distribution, sales channels, marketing, local vs. overseas manufacturing, crowdfunding vs. venture funding, and micro vs. macro production.

All sessions will be recorded and made available post-event for ticket holders only. This event has ended. Click here for your ticket to the recordings!



Two chances to win $500 from Stratasys!

For those attending live, you'll have the opportunity to win one of two vouchers, redeemable for a value of up to $500, which you can use for printing a 3D model, courtesy of Stratasys Direct Manufacturing! The vouchers will be awarded to randomly selected attendees, one on each day of the event. You must be online and present at the time of the promotion to win. 

Learn more about Stratasys Direct Manufacturing services at

BONUS OFFER: Want to see what a Stratasys J55 polyjet 3D printer can do? Request a FREE sample here!



Michael DiTullo, IDSA helps companies design iconic products and experiences in almost every industry. He has over 20 years of experience working with global brands to bring projects to life, specializing in strategic design leadership, industrial design, brand positioning, design language systems, retail, and creative direction. In 2019, DiTullo founded Real Designers Ship as a way to celebrate designers whose work has made it to production.

Moni Wolf is Principal Design Manager of ODSP and Project Cortex at Microsoft. Previously, she was Principal Design Director of Microsoft Healthcare at Microsoft Research and, before that, led the holistic design development of Microsoft’s XBOX and next-gen consumer devices. She also was the principal creative director for Microsoft’s Mobile Platform as a user experience partner to international business partners.


Quality professional development

IDSA’s virtual Deep Dive events are structured to enable attendees to learn from and interact with top-tier design leaders from around the world, all from the comfort of your home. Attendees can expect a comprehensive professional development opportunity for designers at every level.  A digital certificate of completion will be provided to attendees who successfully participate in both days of the event. 


Thank you to our sponsors & event partners