VP, Experience Strategy
Zachary Paradis is an experience strategist, professor and writer obsessed with transforming lives through experience innovation. He works at SapientRazorfish as global lead for experience strategy and teaches at IIT Institute of Design.
Paradis has spent his career helping companies develop connected product, retail and service experiences. He led the strategy for the two, largest, omnichannel commerce projects in the world—global retail leaders Target and M&S. Each program fundamentally reshaped the company’s ability to engage and develop customers across all touch points.
Paradis co-authored Naked Innovation.
Creating New Conditions for Creativity
The intent of design has evolved in the last hundred years of practice. Aligned for many decades with “art”—design has evolved from a force driven by intuition and an obsession on form—to one where empathy and human-centeredness have moved to the center.
But, Zachary Paradis of SapientRazorfish finds, with the continued evolution of the market and the world, design’s intent must continue to change to create new conditions for maximum creativity.