2001 Business Week magazine
At its annual conference in Boston, Massachusetts, IDSA honored the magazine for its long-term sponsorship of IDSA annual IDEA (Industrial Design Excellence Awards) national program. The relationship began in 1988 with a dramatic cover about "smart industrial design", and continued with Business Week's annual sponsorship since 1991.

Central to this relationship has been the role of Bruce Nussbaum, H/IDSA, Business Week's editorial page editor, who in 1998 was awarded Honorary Membership in IDSA. The IDEA program was initiated by IDSA in 1980, after 15 years of no national design award programs in the US. Since Business Week's sponsorship and publication in the magazine, IDEA is the most visible awards program in the world.

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