Mark Dziersk, FIDSA (b. 1959)
President of the Industrial Designers Society of America (IDSA), 1999-2000

Mark Dziersk was born in Detroit, Michigan, and graduated from the University of Michigan in 1981 with a Bachelor of Fine Arts degree in Industrial Design. He has worked as a senior consultant and design manager for several leading design consulting firms and as a corporate designer for the GenRad Corporation. He has also held teaching positions as Adjunct Professor at the Rhode Island School of Design in Providence, Rhode Island, and the New England School of Art & Design in Boston, Massachusetts.

Mark is currently Senior Vice President of Design at Herbst LaZar Bell (HLB) in Chicago, Illinois, where he is responsible for all aspects of industrial design management, including design quality, program budgets, client contact, human factors research, product positioning and liaison to market research and engineering functions. He has been with HLB for the past 10 years.

Mark has received numerous awards for design innovations throughout his career, including a Gold IDEA for instrumentation; Gold IDEA for concept explorations; several Silver and Bronze IDEAs for consumer products; Best of Category and Design Distinction awards from ID Magazine's Annual Design Review. Other awards have included the Appliance Manufacturers Excellence in Design Award, and numerous Good Design Awards from the Chicago Athenaeum Museum of Architecture and Design. Mark holds over 50 U.S. product design and engineering patents.

Considered an expert in his field, Mark has been published and quoted extensively in trade magazines and the business press, including Innovation and ID Magazine; Time Magazine, The Wall Street Journal, USA Today, Boston Globe, the Chicago Tribune, Crain's Chicago Business, L.A. Times, the Washington Post, and many others. He has lectured extensively around the world, including events at Northwestern University Kellog School of Business, The University of Michigan, The Sloan School of Business at MIT, The Columbus School of Art and Design, The Rhode Island School of Design, Southern Illinois University, and others.

In addition to broad press coverage of his career, he has been involved in numerous international design competitions, including serving as a juror in the 1999 LG Electronics Design competition, and the 1999 Samsung Prometheus Camera Corporation. He also led the IDSA voting delegation to the 1999 ICSID Congress in Sydney, Australia.

Mark was nominated for the 2000 Cooper Hewitt National Design Award, and in 2001, received the distinction of Fellow of IDSA (FIDSA).

Serving the industry in multiple capacities, he has been involved in the Industrial Designers Society of America (IDSA) for nearly two decades, including positions such as National Design Management Committee Chairman, National Conference Chairman, National Secretary Treasurer, Executive Vice President, President National IDSA, and Board Chairman. He has also served the Association of Professional Design Firms (APDF) in various Council & Board positions.

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