IDSA NED VP & Producer - angela@yehideology.com

Angela has an eye for potential opportunities. She founded Yeh IDeology with a personal vision of strategic recruitment to support the design industry. Yeh IDeology is committed to developing a deep understanding of both clients and candidates as unique individuals with particular strengths and talents and they are as thoughtful about their placements as a matchmaker would be.

Before building Yeh IDeology, Angela had ten years of experience recruiting in design and five years prior as an industrial designer to design director. She went to Pratt Institute for her Masters in ID and University of Bridgeport for her Bachlors in Psychology & Sculpture.  Angela is currently the IDSA Northeast District Vice President, has also been a member of IDSA for more than 10 years and has been an active member for the last 5.

When she's not filling her days with recruiting & IDSA you'll find her surfing, rock climbing or working on her pottery. Always looking to try something new, she's picking up beach volleyball and learning how to whistle for the first time. By the way if anyone want to go rock climbing in AZ after the IDSA national conference in September, give her a holler.

Producer - lauren@yehideology.com

Lauren Serota is relentlessly enthusiastic.

Prior to attending the Savannah College of Art and Design for Industrial and Interaction Design, Lauren spent her formative years in Public Relations and Promotions for the electronic music industry. While in school, she had her hand in everything, from DJing at a rock and roll bar and the roller derby to screen-printing. Her professional experiences range from her aforementioned gig in PR to an Interaction & Visual Designer, Softgoods Designer, Trend Researcher and Industrial Design Recruiter. She is actively involved in the IDSA, and spends most of her time making friends with movers and shakers and getting stuff done – f’real.

Lauren is currently planted in Columbus, Ohio, where she works in many ways with lextant, a design research and insights consultancy – mostly as a Design Researcher. She also maintains a solid relationship with Yeh IDeology, a design recruitment firm based out of New York City.

Identity, Graphics and Collateral - dashor20@gmail.com

David Shor has over four years experience in product, retail, and exhibit design. David is also experienced in brand Innovation development for Carrabbas Italian Restaurants, Master Card Worldwide, Intel , Crown Royal Whiskey, and Verizon Wireless products.
David is currently with 4Sight where he works with such clients as Pepsi Co., Honeywell, Johnson and Johnson, Proctor and Gamble and was previously with FutureBrand, a 360 degrees branding and design studio and LITTLE Associates, an architectural firm where he worked on retail store designs for GUESS and Lucky Brand, and created environments for major telecommunication stores.

David studied Industrial Design at The Savannah College of Art and Design, and also worked designing custom furniture for many years.  David also enjoys racing shopping carts in Brooklyn, NY and also enjoys non-contact contact sports, i.e. Nintendo Wii, as well as drinking really GREAT coffee.

Speaker Coordinator - aaron.penn@gmail.com

Hailing from the great state of Michigan, Aaron Penn is a true son of the inland seas.  But the sirens of the Sweetwater have not dissuaded him from an eastward journey into more designerly pursuits - He is currently the resident Technologist for a structural packaging and product design consultancy in Connecticut, where he has worked with some of the worlds’ leading consumer brands.

Aaron’s unnatural obsession with information, both relevant and random, has given him a perspective of design facilitator.  His daily trolling for emergent materials and processes is as much an indulgence as it is a task.

Aaron has a BA in History from the University of Michigan and earned a degree in Industrial Design from the Savannah College of Art and Design in 2005. He currently resides in Brooklyn, NY.

Scheduling Coordinator - gamalprather@gmail.com

Gamal is a self-professed pop culture enigma,  mostly. He holds a Master's in Industrial Design from the University of Cincinnati and a B.S. in Mechanical Engineering from Florida A&M University. Currently, Gamal rocks out at Marchon Eyewear in Manhattan designing eyeglasses and sunglasses for Nike, Sean John, Michael Kors, Nautica, and Coach.  Despite his affinity for sketching and working in 3d, Gamal plans to apply his no-nonsense approach to design to less traditional design problems. Public schools are a mess. Policymakers seem like they might need a hand. And that fellow chillin' at the Utica A train stop in Brooklyn still needs a j-o-b and a place to call home. Yep, one day Gamal will stop making `stuff' and figure out how to make a difference. The end.

Sponsor Coordinator - bjsullivan.ny@gmail.com

As a design mercenary and creative muse, Brian's experiences have spread him from the design of Tylenol pill concepts, to museum exhibits and colors of the spectrum between.  Educated at the University of Michigan, but trained by the school of hard knocks, he is a literal chameleon within design. When released into the wild, Brian typically finds shelter in the shadows created by the amassing towers of design and culinary readings on his desk.

Philly Strip Coordinator & PR - dwysign@gmail.com

Nate is primarily interested in poking, proding, examining and finally, surprising people. He graduated from Pratt Institute in 2007 with a major in Industrial Design and a minor in not being wrapped up in the hipster scene (art history). This vantage point allows him to carefully study his environment and discover over-looked areas of social problem solving. Beyond people watching, Nate enjoys farm restoration, dancing, riding his dad’s ‘77 Raleigh bicycle, and delivering keynote presentations. Currently Nate is working as a project manager and designer at a toy manufacturer on Long Island. Nate is a man of the people, and wants to dance with you.

Conference & AV Liason (Go-to at the conference :) - mfromano04@yahoo.com

Matthew Romano graduated from Syracuse University in 2004 where he majored in Industrial Design. Since then, Matt has spent most of his career in the great city of New York gaining experience as a prop designer, building exhibit spaces and designing retail environments.

Currently Matt is designing and managing a line of science toys for a toy manufacturing company on Long Island. In addition to that, Matt enjoys an occasional game of dodgeball, competing in triathlons and pouring what is left of his creative energy into drumming with his band TRiM.

Philly Evening Events Contributor - zjuhng@bresslergroup.com

Zoey Juhng is has joined Bresslergroup as their new director of design.

Formerly of Kaz, Inc. Zoey managed the design and innovation process for seasonal and pharmacy consumer product markets. Developing products for brands such as Braun, Vicks, Enviracaire and Honeywell, she launched consumer research initiatives, worked as a the lead in marketing and engineering new product innovations.

Zoey carries an unusual mix of consultancy, corporate and small business experience. She carries a keen understanding of marketing, id and engineering perspectives and is able to strategically customize BG’s capabilities with that of their clients. She has a proven track record of translating winning innovations into profitable business opportunities.

Zoey is a graduate of Carnegie Mellon University and has won numerous awards including IDEA, ID Mag, Good Design, Appliance Design and Medical Excellence awards. She is actively involved in IDSA and has taught as an visiting professor at Philadelphia University. In her spare time, Zoey is an avid equestrian and currently serves on the Board of Directors of the Northwestern Equestrian Facility, Philadelphia, PA.