Art + Science : 2008 IDSA Mideast District Conference


	Frank Tyneski Executive Director, IDSA The Future of IDSA Formerly the senior director of industrial design and human factors for Kyocera, Frank Tyneski now leads the Industrial Designers Society of America (IDSA) as its executive director. Tyneski has accumulated more than 50 domestic and foreign patents and won numerous design awards. His involvement with the creation of Motorola’s TalkAbout SLK Two-way Radio had an enormous impact on Motorola, creating a whole new product category, while elevating the role of industrial design within the company and redefining the company’s entire image to open the doors to a different type of consumer. As director of design integration for Canada’s Research in Motion from 2002-2005, Tyneski led the design efforts on the BlackBerry 7100 series – the first BlackBerry with the look and feel of a conventional cell phone. He also designed Kyocera’s E5000 series handset, noted for its innovative “S” hinge.
	Shane Meeker Associate Design Fellow, Procter & Gamble Narrative Design Shane is an Industrial Design graduate from The Ohio State University and has been with the P&G Design Function for almost 11 years. Over that time he has worked across many businesses, including Beauty Care, Food & Beverage, Health Care, Fabric & Home Care and currently resides in Baby Care. Fifty percent of his focus is on developing new Innovation methodologies and inspiring new ways of approaching Design Strategy. Shane resides in South Lebanon, Ohio. His pastimes include playing Nerf gun wars with his 3 boys, lead guitar in a classic rock band (not to be confused with the videogame Rock Band), destroying his friends in Call of Duty 4 on the Xbox 360 and keeping up with the latest movies!
	Carl Price Manager of Industrial Design, Bose The Designer as the Scientist Carl is currently the Manager of Industrial Design for the Automotive Systems Division of the Bose Corporation. His current role involves managing a talented team of designers while traveling the world to collaborate with the car companies to help package Bose premium audio systems in their vehicles. Prior to assuming this role, Carl was the Manager of ID for all of Bose in the support Home Entertainment, Noise Reduction Technology, Professional Products, Automotive and Research. In 2005, the Bose Design Center was broken into 5 studios. Before coming to Bose Corporation, Carl spent 10 years with Texas Instruments, where he spent time supporting each of their divisions (Consumer, Defense, Laptop and Printers, Semiconductor, Industrial Automation, Central Research and eventually ended up as Manager of ID for the fledgling DLP group. After a massive sell-off of TI's divisions to focus on their core Semiconductor competency, Carl left for Bose Corporation in 1997. Carl's IDSA resume includes being the Chapter Chairs for Texas and Boston and the District VP for the South and Northeast. Carl has chaired or served on numerous committees and been on the IDEA jury twice. In 2004, Carl was granted Fellowship in the IDSA. Carl graduated the Ohio State University with a BSID in 1985 and returned as a visiting instructor in 1993.
	Joel Kashuba as: The Reverend Shane McCraig Design Manager, Procter and Gamble Design Revival with The Reverend Shane McCraig The Reverend Shane McCraig is a zealous advocate for Designers integrating our creative processes into practices of our business counterparts. With a message for both seasoned professionals and students alike, The Reverend has orated for countless audiences with gusto and a singular challenge to the Design community: "Design Know Thyself!" The Reverend Shane McCraig has toured the world unlocking the mysteries of design, re-framing what it means to "be a designer," and saving young designers from essential business practices that can strip great design of its soul. Through invigorating and inspired storytelling, the Reverend reveals the emotive "power of playfulness" in the design process and uncovers how this process makes the connection between seemingly illogical product inspiration and the success that is found in everything from pet rocks and hula hoops to cola bottles and vacuum cleaners.

	Chris Rockwell President, Lextant Design Translation Chris Rockwell, IDSA, is the founder and president of Lextant, a user experience consultancy based in Columbus, Ohio. An adjunct faculty member at The Ohio State University, Rockwell holds a Master’s from Virginia Tech and worked at HP prior to opening his own firm. Formed in 2001, Lextant has quickly grown into a nationally recognized source of user experience research services for leading product and service companies, including Microsoft, American Eagle, Nationwide, Dell, Procter & Gamble and HP. At Lextant, he applies such methods as retrospective ethnography, contextual inquiry, participatory design and usability testing. His goal is to understand customer needs, experiences, and aspirations to provide critical “design clarity” during the early stages of product development. The insights developed help clients reduce risk, streamline design efforts, and increase customer loyalty. An IDSA Patron, Lextant also applies these insights to provide user-centered interaction design for Web sites, product interfaces, and other applications.

	Steve Wilcox Design Science Off the Radar Stephen B. Wilcox, Ph.D., FIDSA holds a B.S. in Psychology and Anthropology from Tulane University, a Ph.D. in Experimental Psychology from Penn State, and a Certificate in Business Administration from the Wharton School of the University of Pennsylvania. He is the Founder and a Principal of Design Science, a 20+ person Philadelphia-based firm that specializes in helping companies make their products, particularly medical products, as “user-friendly” as possible. He is also the Chair of the Human Factors Professional Interest Section of the Industrial Designers’ Society of America (IDSA), a former Vice President of IDSA, a member of the IDSA Academy of Fellows, the Editorial Board of Medical Device & Diagnostic Industry, and the Human Engineering Committee of the Association for the Advancement of Medical Instrumentation. He has published more than 60 articles in professional journals and given many invited addresses to various organizations. He is the author, with Michael Wiklund, of Designing Usability into Medical Products, which was published in the winter of 2005. In 2003, Dr. Wilcox was elevated to the status of Nkem in the Nweh Chiefdom of Ndungallah (Lewoh Fondom, Cameroon) by His Royal Highness, Chief Fondungallah. His Nweh name is Nkemnkong.
	Kevin Young Director of Industrial Design, Continuum Mike Tracz Designer, Continuum Did Your Education Prepare You Enough? As the Director of Industrial Design, Kevin is responsible for the overall development and direction of the group. He has focused on building a group which is capable of creating emotionally compelling design solutions which lead to commercial success. Since joining Continuum in 1997, Kevin has been the manager for many successful projects ranging from the Revolution Showerhead for Moen to the Hundred Dollar Laptop for the MIT Media Lab. Starting with Continuum as a Senior Industrial Designer, he focused on building strong relationships with such Fortune 100 companies as Coca-Cola and American Express. Speaking experience: 2004 Northeast District IDSA conference (panelist), 2005 Industrial Design Excellence Awards presentation, 2005 Today Show, 2006 IDSA National Conference (panelist), 2006 Northeast District IDSA conference, 2007 CNBC. Designing innovative and meaningful product experiences for consumers has been a catalyst for Mike Tracz since the beginning of his career. Mike has designed products for industries ranging from housewares to medical to consumer electronics to the toy industry. He has designed for Hasbro, American Express, the Media Lab at MIT and Colgate. Mike began his undergraduate design training at Kent State in graphic design and printmaking and his BFA in ID at the Cleveland Institute of Art, where he was an IDSA merit award recipient and the first student to receive both second and third place awards simultaneously at the annual International Housewares Association Student Design Competition. A designer by both training and natural instinct and affinity, Mike is also a practiced glass blower, woodworker and musical instrument designer.

	Mary Beth Privitera Assistant Professor of Biomedical Engineering, University of Cincinnati Basic science medical research vs. product development: what is the difference and what's ID got to do with it? Mary Beth Privitera is co-developer and faculty in the Medical Device Innovation and Entrepreneurship Program at the University of Cincinnati. She is an Assistant Professor of Biomedical Engineering and an Adjunct Instructor of Industrial Design. Privitera is currently a Principal of Y-NOT Design (Cincinnati), a firm specializing in design consulting for the medical device industry. She is a member of the Industrial Designers Society of America has previously served on its National Educational Council and is the current Co-Vice Chair of the Southern Ohio Chapter. In addition she is a member of the Association for the Advancement of Medical Instrumentation Human Factors Committee who writes ANSI/AMMI standards regarding medical device design. She has been associated with more than 35 product releases, holds five patents, several provisional patents and has published and lectured on a variety of topics including collaborative design, innovation methodology, and surgical techniques. Her current research and design efforts include devices for the following therapies: human factors relative to interventional therapies specifically to model human-device interactions as they translate into clinical operations for intra cranial (brain) aneurysms.
	Sharon Stoneking-Shai Senior Coordinator, Marketing & Communications, Design Central Camp Design Central Sharon came to Design Central from the beauty industry, having worked as a sales manager with nationally ranked fragrance and boutique skin care brands. Teaming with principals and designers, she is responsible for implementing marketing and business development campaigns. As a graduate of The Ohio State University with a BAS in English literature, Sharon most enjoys building programs from the ground up. As Program Manager of Camp Design Central, Sharon works with The Invention Convention to build a program that educates, attracts and benefits students in an attempt to inform and inspire today's youth with career goals of becoming future industrial designers.

	Kevin Young Director of Industrial Design, Continuum Birth of an Idea: The Hundred Dollar Laptop As the Director of Industrial Design, Kevin is responsible for the overall development and direction of the group. He has focused on building a group which is capable of creating emotionally compelling design solutions which lead to commercial success. Since joining Continuum in 1997, Kevin has been the manager for many successful projects ranging from the Revolution Showerhead for Moen to the Hundred Dollar Laptop for the MIT Media Lab. Starting with Continuum as a Senior Industrial Designer, he focused on building strong relationships with such Fortune 100 companies as Coca-Cola and American Express. Speaking experience: 2004 Northeast District IDSA conference (panelist), 2005 Industrial Design Excellence Awards presentation, 2005 Today Show, 2006 IDSA National Conference (panelist), 2006 Northeast District IDSA conference, 2007 CNBC.
	Scott Klinker 3D Designer-in-Residence, Cranbrook Academy of Art, Scott Klinker Product Design The Death of Conceptual Design: Sottsass, MySpace and the New Wave of Design Authors Scott Klinker is Principal of Scott Klinker Product and 3D Designer-in-Residence at Cranbrook Academy of Art in Bloomfield Hills, MI. His furniture designs are available through Design Within Reach and Unica Home. He is an alumnus of Cranbrook and IDEO.
	Thornton Lothrop Advanced Innovations, Director, Design Central From Idea to Existence Thornton graduated from the University of Cincinnati's Industrial Design program in 1993 and has been practicing as a consultant product designer since, first as freelance and then at Design Central. He completed internships during school at Chrysler in Detroit and consultancies in Palo Alto and New York. He has received numerous design awards and patents in appliance, footwear and equipment categories and believes firmly that incubation and serendipity play pivotal roles in the success of the design effort. Thornton earned a previous degree in Fine Art from Trinity College with focus on sculpture and drawing. He enjoys oil painting in his spare time but has found himself searching for an "undo" key on the paint palette.

	Andrew Shapiro, Director Insights & Strategy, Fitch Drew Mattison, Director Business Development, Fitch Innovation Andrew has more than 16 years experience in the design industry working with clients including Starbucks, Coca-Cola, General Mills, Owens Corning, Procter & Gamble, Tyson, 7-Eleven and Lowe’s. Andrew’s expertise lies in analyzing consumer research findings into actionable strategies, developing brand strategies, ideation, new platform development and working collaboratively with multi-disciplines in creating compelling and relevant consumer experiences across touch points. Prior to Fitch, Andrew was a Senior Brand Strategist with the Innovation practice of Laga. Other past experiences include serving as an Account Director with Future Brand and as the Director of New Business for MarchFirst. Drew has more than 15 years experience in the design industry working with clients including Dow Corning, BMW, Nike, Cisco and Chrysler. Drew’s responsible for developing new client relationships for Fitch, consulting on multiple practice areas including Insights & Strategy, Brand Communication, Product Development, Environments and Interactive. Prior to Fitch, Drew held a global marketing position at Alias. Previous experience also includes being Principal Consultant at UGS and a Designer at Chrysler. Drew graduated from Purdue University with a BS in Design Engineering and received his MBA from Michigan State University.
	R. Reade Harpham Manager, Industrial Design & Human Factors, Battelle Can't we all just work together? Reade Harpham has more than 12 years experience with a wide variety of product development projects ranging from medical devices and consumer electronics to conceptual studies for the U.S. Military and Bio-Tech markets. As manager of Industrial Design and Human Factors for Battelle, Reade is directly responsible for the activities of the design group, and acts as a technical advisor to multiple programs within Battelle and its Medical Device Solutions (MDS) product line. As part of the Systems Engineering function within MDS, he acts as the Human Factors Engineering Lead, overseeing all active programs and assuring Industrial Design and Human Factors are adequately represented at all stages of the development program. He is actively involved in the design process from initial opportunity qualification, proposal planning and execution, through detailed design and development. Battelle provides solutions to some of the world's most important challenges through its three global businesses: National Security, Energy Science and technology and Health and Life Sciences. Battelle is the world's largest independent research and development organization with technology contributions that find their way in to hundreds of commercial products a year. Conducting $3.8 Billion in global R&D annually, Battelle oversees 20,000 employees in more than 120 locations worldwide; including 5 national laboratories Battelle manages or Co-Manages for the U.S. Department of energy.
	Paul Kolada Principle, Priority Designs The Art of Relationships and the Science of Business Founder and Principal of Priority Designs in Columbus, Ohio, Paul Kolada's roots are actually in the Motor City. As the son of a career long illustrator at Ford, Paul spent his formative years under a ’68 Mustang and graduated from Cass Technical H.S. in Detroit. Paul worked as a draftsman for Bendix Aerospace while still in high school before earning a degree in industrial design from the University of Michigan. After working as a designer for several years at Kohler, Paul realized his entrepreneurial interests, eventually founding the industrial design firm Priority Designs. Since 1990, Priority Designs has grown from a one-man-shop to a leading ID consultancy with more than 50 designers, engineers, and model makers. Priority has been honored on the international stage for its creativity and problem solving capabilities with clients such as; TaylorMade, Adidas, Lowe's and American Standard. Paul equates his role to being a Chef, in the kitchen, cooking up corporate culture and stirring the creativity of his team. While the world of product development is often challenging, creative and rewarding, Paul has a unique recipe for FUN. Satisfying client needs while keeping the creative types happy can be a delicate balance. Paul will touch on a few of the unique stories and examples of how Priority Designs is able to do both.