WACOM home user strategy -- stepping into the consumer market

As a well known and appreciated brand in the professional market of pen tablets, WACOM decided to approach the home users segment following the latest operating systems developments. Both PCs and Macs now offer enhanced pen input functions (handwriting, marking, note taking) which opens new market opportunities for WACOM to tap into. Thus, WACOM asked an external design consultancy to develop a design strategy to help them grasp them. After researching the new home users' environment and the new operating systems, the design strategy led into the creation of a new product line. The first one -- a sleek, black design -- aimed at home office users. The second one -- in matt white, with a creative and friendly look -- specifically conceived with creative hobby users in mind.