#IDSAIDEA: New Look

See for yourself in this new video how one of the world’s most prestigious and rigorous design competitions is getting a new look. For 37 years, the International Design Excellence Awards (IDEA)® has been conducted by the Industrial Designers Society of America (IDSA). Now, with the help of fuseproject—the design studio founded by longtime IDSA member Yves Béhar—the awards program is undergoing changes including the redesign of its trophies. “IDEA is the award by designers, for designers," says Behar. "Fuseproject worked with IDSA specifically to rebrand IDEA and redesign the trophy to reflect the evolving industry it celebrates. Our goal was to create a new identity and trophy that feels as diverse and as expressive as the design industry itself.”