Why #IDSAMedical?

"There's no better place to meet thought leaders," declares Bryce Rutter, PhD, IDSA, of Metaphase Design Group as he weighs on in on WHY you should attend the Industrial Designers Society of America (IDSA)'s third annual Medical Design Conference (@IDSA #IDSAMedical), set for Nov. 11–12, 2016 at University of California-San Francisco, Mission Bay. Watch this video—then, check out the sensational lineup of speakerssessions and panels and register at IDSA.org/2016MedicalHere are even more reasons to attend: gain new methodologies to impact work on strengthening successful design for healthcare; get insights on the need for collaboration between the two fields, including challenges and successful models; and discover new connections drawn from innovation in medical practice and design in the Bay area and beyond.