For many years, industrial designers seemed to be the sole defender of the user and all that is good, keeping engineers and marketers away from the dark side. Meanwhile, there was a bigger battle raging between user interaction designers and developers. It ended with a new peace treaty which called User Experience. UX puts the user squarely in the center of all decisions, prioritized above other debates on cost, timing and shelf appeal.
Traditional industrial designers may frown at UX as being “what we were doing all along.” Maybe so, but in UX the whole team is on the side of user, and not just us. Paul Hatch, IDSA’s presentation will explain how to utilize this newfound power, and how this can help us with our profession’s next mission—putting ID back into IOT!