Greetings to all IDSA Members, Design Professionals, Students and Design Enthusiasts:

This is an open invitation to ask you to join IDSA in beautiful Pasadena, California for the 2004 Industrial Designers Society of America (IDSA) National Conference. The conference is going to be held October 27-30 at the famous Pasadena Civic Auditorium and Conference Center which is the site of such star studded events as the People's Choice Awards, the Golden Globes, and the Emmy Awards.

Here is why you should attend:

The conference committee has been gathering a list of stars in the design field as presenters to talk about the conference theme "Utopian Realities" starting with Chris Bangle, Design Director for BMW as the conference keynote presenter.

As designers, we always strive to achieve Utopian solutions for the world, society, our clients and ourselves, but the realities of the design process, interacting with others and the unforeseen always come into play.

At this conference we hope that everyone will participate in the presentations and seminars, learn something new, meet friends and interact with new acquaintances, have fun and go home happy.

Believe me, Pasadena and the surrounding Los Angeles area is a Utopian Reality. This is a great place to visit, to get a taste of Southern California culture, see some incredible sites and museums, and have a blast!

This conference is the one you don't want to miss! Register now!

Cheers to All and See YOU In October!

Tom Campbell, IDSA
2004 IDSA National Conference Chair