Inspiring engagement in today’s busy world is no easy task.
People are curious and educated. We are constantly looking for brands and products that we can identify with. We want to establish a long-term connections with the brands we love; actively participating in experiences that are memorable and sharing them along the way.
As a respected creative professional with 13+ years of experience, I use design thinking + storytelling to drive brand engagement for the Eastman corporation. Having a leadership role within a Global Marketing Organization for most of my career, I am known for challenging the organization to think differently resulting in successes earned through both traditional and non-traditional channels.
My most recent endeavor has been to bring the Eastman Innovation Lab to life - telling Eastman's innovation and technology stories in a way that connect the dots between industrial design and material science. Recently covered in FastCo.Design (http://goo.gl/TvrtFj), @Eastman_EIL is starting to show just how #materialsmatter to the world around us.
A colleague recently stated, “Small hinges swing big doors.” I promise to bring this mentality to every project I approach.