With a background in Industrial Design and Human Factors, James Rudolph specializes in creating medical devices that balance usability, aesthetics, branding and manufacturability, without compromising safety. James focuses on identifying user needs and product opportunities through observational research, and turning those opportunities into useful and meaningful user experiences. While at Farm, James has worked for a range of clients, including GE Healthcare, DePuy Mitek, Haemonetics, Medtronic, and Mako Surgical. James graduated magna cum laude from Syracuse University with a BID in industrial design, and holds a master’s degree in Human Factors in Information Design (HFID) from Bentley University. He contributes regularly to the discourse on design thinking through Farm’s blog and by teaching at Massachusetts College of Art and Design, where he is an adjunct professor of Industrial Design and Human Factors.