Yao Yingjia, IDSA | Lenovo, Beijing
In 1996, Yao Yingjia graduated from college. As the first industrial design professional brought in by Lenovo, he started his career in the industrial field. In the past ten years, Yao has continuously led the way of introducing brand-new industrial design concepts to China 's IT field. He has established the first industrial design team of Lenovo and innovatively solved the problem of product competition faced by companies in the fast-developing market.
Yao Yingjia has established the organizational structure characterized by multi-disciplinary coordination and has created the idea of design based on local Chinese culture. As a forceful tool of sharpening Lenovo's competitive edge to stand out of its peers in the market, the company's design structure and ideas of design have shed profound referential light on local Chinese design organizations. Having won a large variety of reputable international design awards, Lenovo has laid a platform where more domestic industrial designs are able to demonstrate themselves and compete with foreign peers, which contributes to the better understanding of China's design work from the international design community.