IDSA International Conference 2016 Detroit Chair
IDSA Board Education VP: 2012-2014
Design Foundation Trustee: 2013
Sooshin Choi is an award-winning industrial designer, design educator and a design leader. He is currently a CEO and CDO for The Modus Design, a business dealing with design innovation consulting and design education located in Metro Detroit area.
As a designer, his experience includes 18 years of automotive design at General Motors Korea and Kia Motors, 5 years of system furniture design at Fursys and 3 years of innovative product design at DEKA Research and Development. He continues developing designs as a design consultant for the clients in the US, Korea, and China. He is a recipient of a number of prestigious awards such as IF Hannover, IDEA, Good Design Award.
As a design educator, he was the Provost and Vice President for Academic Affairs and Professor of Design at the College for Creative Studies. As a Chief Academic Officer at CCS, he was responsible for developing vision and leadership for all matters related to academics. He has taught at and served as a School Director at the University of Cincinnati for over 10 years prior to joining CCS. His research focus topics are the innovation by design and inclusive design, which helped to develop a number of innovative designs in collaboration with major industries including Procter and Gamble, Samsung Electronics, LG Electronics, Hyundai Motors, Crown Equipment, Boeing Company, and Mead. He is awarded IDSA Educator of the Year 2014.
As a design leader, he is a recognized speaker and delivered keynotes at conferences, corporations, and academia globally. He also served as a judge and a jury for numerous international design competitions including IDEA, Braun Prize, and Car Design Awards China. Choi is a member of the Michigan Design Council and a member of the Industrial Designers Society of America (IDSA); he served as the Education Vice President from 2012-2014 and the Chair for the IDSA International Conference 2016 in Detroit.